Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Oral Comprehension, Active Listening, Consultative Selling, Consultative Approaches, B2B Sales, Prospecting and Qualification, Oral Expression, Customer Insights, Price Negotiation, Auditing, Customer Relationship Management, Sales Enablement, Customer Relationship Management (CRM) Software, Verbal Communication Skills, Needs Assessment, Communication Strategies, Analysis
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Enterprise Resource Planning, Business Systems, Customer Relationship Management, Business Process, Management Information Systems, Process Management, Process Analysis, Process Design, Information Systems, Business Process Reengineering, Organizational Structure, Operational Efficiency, Organizational Strategy, Workflow Management, Business Transformation, Customer Relationship Management (CRM) Software, Business Workflow Analysis, Enterprise Application Management, Organizational Effectiveness, Process Improvement
Débutant · Cours · 1 à 4 semaines

Kennesaw State University
Compétences que vous acquerrez: Market Opportunities, Growth Strategies, Corporate Strategy, Business Strategy, Strategic Marketing, New Business Development, Market Analysis, Product Lining, New Product Development, Portfolio Management, Case Studies, Cash Flows, Portfolio Risk, Financial Analysis
Débutant · Cours · 1 à 4 semaines

Tecnológico de Monterrey
Compétences que vous acquerrez: Search Engine Marketing, Digital Brand Strategy, Digital Media Strategy, Digital Marketing, Search Engine Optimization, Social Media Strategy, Content Strategy, Marketing Strategies, Social Media Marketing, Web Presence, Digital Marketing Tools, Social Media, Content Creation, Marketing Effectiveness, Email Marketing, Digital Communications, E-Commerce, Sales Strategy, Web Analytics, Target Audience
Débutant · Cours · 1 à 4 semaines

Pearson
Compétences que vous acquerrez: Competitive Analysis, Market Analysis, Business Strategy, Competitive Intelligence, Strategic Thinking, Market Dynamics, Market Intelligence, Strategic Decision-Making, Market Opportunities, Market Research, Analysis
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Accountability, Accountability Frameworks, Teamwork, Project Planning, Stakeholder Communications, Workflow Management, Internal Communications, Team Management, Communication Strategies, Communication Systems
Débutant · Cours · 1 à 4 semaines

Real Madrid Graduate School Universidad Europea
Compétences que vous acquerrez: AI Personalization, Personalized Service, Business Transformation, Digital Analysis, Data-Driven Decision-Making, Business Modeling, Performance Analysis, Analytics, Customer experience improvement, Digital Transformation, Real Time Data, Customer Engagement, Driving engagement, Branding, Revenue Management, Brand Marketing, Technology Strategies, Demography, Electronic Media, AI Enablement
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Analyse des performances, Création de tableaux de bord, Gestion des relations avec la clientèle, Négociation, Analyse, Indicateurs d'activité, Tableaux croisés dynamiques et graphiques, Tableau de bord, Transformation des données, Power BI, Connaissance du client, Prise de décision fondée sur des données, Analyse, Logiciel de gestion de la relation client (CRM), Vente, Mesure de la performance, Analyse prédictive, Processus de vente, Présentation des données, Visualisation (infographie)
Intermédiaire · Cours · 1 à 4 semaines

University of Arizona
Compétences que vous acquerrez: Customer Service, Customer Retention, Customer Relationship Management, Loyalty Programs, Customer Relationship Building, Brand Loyalty, Customer Insights, User Feedback, Customer Engagement, Customer experience strategy (CX), Customer experience improvement, Customer Analysis, Strategic Thinking, User Research, Relationship Management, Consumer Behaviour, Business Strategy, Entrepreneurship, Active Listening
Débutant · Cours · 1 à 4 semaines

Pearson
Compétences que vous acquerrez: Intellectual Property, Growth Strategies, Sales Process, Entrepreneurship, Commercialization, Business Strategy, Marketing, Strategic Partnership, Sales, Sustainable Business, Mergers & Acquisitions, Innovation, Strategic Decision-Making
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Data Ethics, Market Research, Data Collection, Advanced Analytics, Market Analysis, Research Reports, Business Research, R Programming, Statistical Analysis, Data Presentation, Presentations, Customer Analysis, Data Analysis, Quantitative Research, Technical Communication, Report Writing, Dashboard Creation, Data Capture, Project Design, Strategic Thinking
Débutant · Cours · 1 à 4 semaines

Universitat Politècnica de València
Compétences que vous acquerrez: Quality Management, Quality Improvement, Information Technology, Security Awareness, Threat Detection, Personally Identifiable Information, Cybersecurity, Cyber Attacks, Information Systems, Threat Management, Business Process, Malware Protection, Technology Strategies, Information Privacy, Digital Marketing, E-Commerce, Digital Transformation, Business Strategy, Intellectual Property
Débutant · Cours · 1 à 3 mois