Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Kennesaw State University
Compétences que vous acquerrez: User Research, Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Consumer Behaviour, Customer Retention, Market Research, Customer Insights, Market Opportunities, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Wholesaling, Case Studies
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Regional Sales, Benchmarking, Sales Training, Sales, Sales Pipelines, Competitive Intelligence, Sales Enablement, Marketing Automation, Market Intelligence, Trend Analysis, Sales Strategy, Sales Management, Sales Development, Lead Generation, Digital Brand Strategy, Customer Relationship Management (CRM) Software, Social Media Management, Global Marketing, Social Media, Earned Media
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Investment Banking, Presentations, Organizational Structure, Competitive Analysis, Market Analysis, Strategic Planning, Investments, Financial Acumen, Financial Analysis, Financial Data, Consulting, Proposal Development, Financial Statement Analysis, Corporate Communications, Company, Product, and Service Knowledge, Banking, Storytelling, Sales Presentations, Market Intelligence, Corporate Finance
Mixte · Cours · 1 à 4 semaines

Pontificia Universidad Católica del Perú
Compétences que vous acquerrez: Prototyping, Ideation, Design Thinking, Business Modeling, Persona (User Experience), Brainstorming, Value Propositions, Human Centered Design, Generative AI, Innovation, User Feedback, Creative Thinking, AI powered creativity, Social Impact, Sustainable Business, Customer Analysis
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Technical Analysis, Market Trend, Risk Management, Financial Trading, Trend Analysis, Risk Analysis, Market Dynamics, Market Analysis, Verification And Validation
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Technical Analysis, Financial Trading, Blockchain, Market Data, Payment Systems, Market Trend, Digital Assets, Trend Analysis, Market Analysis, Transaction Processing, Finance, Encryption, Information Privacy
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: AI Personalization, Feature Engineering, Personalized Service, Customer Insights, Customer Analysis, Marketing Analytics, Data Transformation, Predictive Analytics, Customer Engagement, Predictive Modeling, Data-Driven Marketing, Machine Learning Methods, Customer experience improvement, Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Text Mining, Marketing Strategies, Business Intelligence, Data Analysis
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: B2B Sales, Rapport Building, Sales Development, Sales, Sales Training, Phone Sales, Customer Engagement, Sales Prospecting, Relationship Building, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Relationship Building, Outbound Calls, Data-Driven Decision-Making, Performance Metric, Performance Measurement, Key Performance Indicators (KPIs)
Intermédiaire · Cours · 1 à 4 semaines

Sage Publications
Compétences que vous acquerrez: Media and Communications, Public Affairs, Communication Strategies, Community Organizing, Advocacy, Communication, Persuasive Communication, Strategic Communication, Journalism, Media Relations, Public History, Political Sciences, Storytelling, Social Justice, Community Outreach, Conflict Management, Culture, Governance, Digital Marketing Campaigns, World History
Débutant · Cours · 1 à 3 mois

Microsoft
Compétences que vous acquerrez: AI Personalization, Data Storytelling, Conversion Funnel Analysis, Data Presentation, Power BI, Upselling, Marketing Automation, Dashboard, Dashboard Creation, Personalized Campaigns, Sales Pipelines, Microsoft Copilot, Journey Mapping, Lead Generation, Management Reporting, Business Process Automation, Performance Reporting, Return On Investment, Customer Analysis, Prospecting and Qualification
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Customer Data Management, Dashboard, Customer Relationship Management (CRM) Software, Dashboard Creation, Customer Relationship Management, Lead Generation, Excel Macros, Spreadsheet Software, Data Maintenance, Data Management, Automation, Data Entry, Microsoft Excel, Customer Relationship Building, Relationship Management, Business Process, Sales, Business, Productivity, Decision Making
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Closing (Sales), Price Negotiation, Sales Management, Sales Operations, B2B Sales, Sales Process, Negotiation, Selling Techniques, Enterprise Sales, Sales Pipelines, Sales Presentation, General Sales Practices, Sales, Presentations, Sales Presentations, Stakeholder Analysis, Strategic Planning, Stakeholder Management, Planning, Decision Making
Intermédiaire · Cours · 3 à 6 mois