Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Competitive Analysis, Value Propositions, Competitive Intelligence, Decision Making, Product Marketing, Communication, Marketing Materials, Marketing Communications, Branding, Marketing, Strategic Communication, Analysis
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Microsoft Office, Formules Excel, Microsoft 365, Logiciel de tableur, Microsoft Excel
Intermédiaire · Projet Guidé · Moins de 2 heures

IESE Business School
Compétences que vous acquerrez: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Team Performance Management, Balance Sheet, Financial Data, Financial Accounting, Marketing Planning, Product Marketing, Leadership Development, Market Share, Financial Acumen, Marketing, Accrual Accounting, Team Management, Case Studies, Financial Analysis
Débutant · Spécialisation · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Marketing Operations, Information Privacy, General Data Protection Regulation (GDPR), Customer Data Management, Personally Identifiable Information, Law, Regulation, and Compliance, Customer Communications Management, Data Management, Compliance Management, Data Security, Data Mapping, Email Marketing, Risk Analysis, Record Keeping, Document Management, Auditing, Data Integrity, Data Strategy, Data Access, Data Flow Diagrams (DFDs)
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Web Analytics, Conversion Funnel Analysis, Google Analytics, Performance Measurement, Content Optimization, Analytics, Performance Analysis, Lead Generation, Digital Marketing, Hypertext Markup Language (HTML), Marketing Analytics, Performance Testing, Marketing Strategies, Marketing, Test Planning, Data-Driven Decision-Making, Performance Improvement, Growth Strategies
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Content Performance Analysis, Marketing Effectiveness, Marketing Strategies, Campaign Planning, Conversion Funnel Analysis, Data-Driven Marketing, User Feedback, Marketing Communications, Product Marketing, Customer experience improvement, Marketing Analytics, Performance Analysis, Digital Marketing, Performance Measurement, Marketing Design, Driving engagement, Customer Insights, Key Performance Indicators (KPIs)
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Customer Engagement, Customer Retention, Campaign Management, Cross-Channel Marketing, Personalized Campaigns, Driving engagement, Marketing Analytics, AI Personalization, Campaign Planning, Advertising Campaigns, Promotions and Campaigns, Brand Marketing, Email Marketing, Digital Marketing Campaigns, Digital Brand Strategy, Marketing, Digital Marketing Tools, Digital Marketing, Analytics, Business Reporting
Débutant · Cours · 3 à 6 mois

University of California, Davis
Compétences que vous acquerrez: Présentation des données, Récit de données, Groupe de discussion, Visualisation des données, Création d'une enquête, Rédaction de propositions, Marché cible, Analyse marketing, Enquêtes, Étude de marché, Analyse statistique, Synthèse des données, Méthodes de recherche, Recherche quantitative, Modélisation statistique, Recherche qualitative, Marketing basé sur les données, Facilitation de la discussion, Recherche sur les entreprises, Méthodes statistiques, Narration des données
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Product Marketing, Product Strategy, Value Propositions, Target Audience, Benchmarking, Target Market, Persona Development, Go To Market Strategy, Competitive Analysis, Strategic Marketing, Strategic Communication, Stakeholder Communications, Customer Analysis, Customer Insights, Competitive Intelligence, Organizational Strategy, Market Analysis, Market Opportunities, Needs Assessment
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Market Research, Consumer Behaviour, Customer Analysis, Business Research, Customer Insights, Strategic Marketing, Marketing, Market Analysis, Data-Driven Marketing, Marketing Analytics, Target Market, Product Planning, Case Studies, Target Audience, Analysis, Data-Driven Decision-Making, Data Analysis, Decision Making, Simulation and Simulation Software, Data Collection
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Video Production, Content Scheduling, Meta Ads Manager, Writing, Social Media Analytics, Canva (Software), Facebook, Content Creation, Storytelling, Data-Driven Marketing, Copywriting, Online Advertising, Videography, Persona Development, Photography, Marketing Analytics, Social Media, Content Strategy, ChatGPT
Débutant · Spécialisation · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Go To Market Strategy, Product Marketing, Campaign Planning, Product Lifecycle Management, Marketing Planning, Campaign Management, Dependency Analysis, Marketing Effectiveness, Plan Execution, Marketing Budgets, Marketing Channel, Milestones (Project Management), Conversion Funnel Analysis, Planning, Release Management, Resource Allocation, Coordinating, Cross-Functional Collaboration, Marketing Analytics, Customer Acquisition Management
Débutant · Cours · 1 à 4 semaines