Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Social Media, Social Media Management, Driving engagement, Social Media Content, Social Media Marketing, Web Presence, Professional Networking, User Accounts, Branding, Marketing, Business
Débutant · Projet Guidé · Moins de 2 heures
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Performance Measurement, Data Visualization, Business Analysis, Business Strategy, Data Presentation, Accounting, Business Strategies, Strategic Communication, General Accounting, Business Communication, Business Analytics, Organizational Strategy, Product Lifecycle Management, Performance Metric, Analytical Skills, Innovation, Marketing, Data Analysis, Consumer Behaviour, Value Propositions
Débutant · Cours · 1 à 3 mois
Compétences que vous acquerrez: Agentic systems, Generative AI Agents, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Risk Management, Business Process Automation, Generative AI, Business Strategy, Automation, Data Strategy, Process Improvement, Large Language Modeling, Process Improvement and Optimization, Data Ethics, Process Optimization, Operational Efficiency, Customer Service, User Experience, Marketing
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Web Presence, Billing & Invoicing, Invoicing, Animations, LinkedIn, Client Services, Marketing Materials, Promotional Strategies, Marketing, Price Negotiation, Professional Networking, Business Development, Video Production, Entrepreneurship, Business Communication
Débutant · Cours · 1 à 4 semaines

Logical Operations
Compétences que vous acquerrez: Rédaction, Éthique des affaires, Modélisation des grandes langues, Éthique des données, Service clientèle, Communication technique, Rédaction et édition, L'IA responsable, L'idée, Intelligence artificielle, IA générative, Marketing, Connaissance de l'IA, Ingénierie rapide
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Facebook, Product Promotion, Social Media Management, Inventory Management, Inventory Management System, Product Assortment, Social Media, Promotional Strategies, Social Media Marketing, Marketing, Business Communication
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Pinterest, Advertising Campaigns, Online Advertising, Goal Setting, Digital Advertising, Advertising, Campaign Management, Social Media Campaigns, Promotions and Campaigns, Marketing, Promotional Strategies, Social Media
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: User Accounts, Identity and Access Management, Auditing, Data Security, Group Policy, Data Access, Audit Planning, System Configuration, Security Awareness, Document Management, Collaborative Software, System Monitoring, Marketing
Intermédiaire · Cours · 1 à 4 semaines

CertNexus
Compétences que vous acquerrez: Data Literacy, Data Science, Data Strategy, Internet Of Things, Analytics, Big Data, Data Collection, Artificial Intelligence, Descriptive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Predictive Analytics, Process Optimization, Process Improvement and Optimization, Cloud Computing, Operations, Marketing, Operational Efficiency, Customer Service, User Experience, Prototyping
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Advertising Mail, Content Performance Analysis, Marketing Effectiveness, Campaign Management, Email Marketing, Advertising Campaigns, Campaign Planning, Marketing, Target Audience
Débutant · Projet Guidé · Moins de 2 heures

CertNexus
Compétences que vous acquerrez: Customer experience improvement, Data-Driven Marketing, Data Strategy, Marketing Analytics, Data Literacy, Customer Insights, Business Analytics, Business Intelligence, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Google Gemini, Marketing Strategies, Customer Analysis, Gemini, Big Data, Forecasting, Customer Insights, Predictive Analytics, Marketing, Analytics, Data-Driven Marketing, Target Audience, Data Analysis, Marketing Analytics, Sales Prospecting, Revenue Forecasting, Campaign Planning, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement
Débutant · Cours · 1 à 4 semaines