Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Data-Driven Marketing, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Customer Data Management, Social Media Marketing
Débutant · Cours · 1 à 4 semaines

Emory University
Compétences que vous acquerrez: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, MarTech, Data-Driven Marketing, AI Enablement, Predictive Modeling
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Meta Ads Manager, Target Audience, Paid media, Target Market, Advertising Campaigns, Facebook, Advertising, Online Advertising, Social Media Campaigns, Campaign Planning, Social Media, Digital Advertising, Campaign Management, Instagram, User Accounts, Account Management, Budget Management
Débutant · Projet Guidé · Moins de 2 heures

IESE Business School
Compétences que vous acquerrez: Case Studies, Financial Analysis, Strategic Marketing, People Management, Strategic Decision-Making, Marketing Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Staff Management, Partnership Accounting, Strategic Thinking, Consumer Behaviour, Complex Problem Solving, Brand Management, Branding, Working Capital
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Conversion Funnel Analysis, Google Analytics, Marketing Automation, Digital Marketing Tools, Marketing Analytics, Return On Investment, Google Ads, Data-Driven Marketing, Marketing Strategies, Content Management Systems, Digital Advertising, Marketing, Analytics, WordPress, Data Integration, Facebook, Data Collection, Data Validation
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Video Editing, Canva (Software), Video Production, Photo/Video Production and Technology, Marketing Materials, Post-Production, Visual Storytelling, Content Creation, Digital Content, Animations, Multimedia, Content Optimization, Storytelling, Typography, Branding, Driving engagement
Débutant · Cours · 1 à 4 semaines

Howard University
Compétences que vous acquerrez: Design Thinking, Business Software, Information Systems, Cloud Computing, Business Systems, Cloud Solutions, Solution Design, Cloud Computing Architecture, Cloud Deployment, Cloud Security, Virtualization, Cloud Platforms, Digital Transformation, Management Information Systems, Business Solutions, Information Technology, Process Design, Customer Insights, Cybersecurity, Data Management
Intermédiaire · Spécialisation · 1 à 3 mois

IESE Business School
Compétences que vous acquerrez: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Oral Expression, Leadership, Sales Presentations, Motivational Skills, Sales Presentation, Business Communication, Professional Development, Motion Arguments, Presentations, Deductive Reasoning, Trustworthiness, Drive Engagement, Driving engagement, Emotional Intelligence
Débutant · Cours · 1 à 3 mois

Board Infinity
Compétences que vous acquerrez: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Operations, Supply Chain, Business Operations, Operational Efficiency, Sales, Balance Sheet, Sales Process, Business Management, Logistics Management, Marketing, Advertising, Marketing Strategies, Process Design, Business Economics, Lean Methodologies
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Canva (Software), Marketing Design, Graphic and Visual Design Software, Marketing Collateral, Marketing Materials, Creative Design, Graphic Design, Dashboard, Digital Design, Productivity, Color Matching, Content Creation, Developing Training Materials, Digital Content, Organizational Skills, Design Elements And Principles, Editing
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Social Media Analytics, Data Visualization, Plot (Graphics), Statistical Visualization, Matplotlib, Marketing Analytics, Social Media Marketing, Python Programming, Social Media, Data Presentation, Data Analysis, Data Wrangling, Exploratory Data Analysis, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Email Automation, Email Marketing, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Driving engagement, Automation
Débutant · Projet Guidé · Moins de 2 heures