This hands-on course shows intermediate marketers how to use modern AI tools to plan, create, and optimize real SEO and paid advertising campaigns for a sample brand, BrewBuddy. You’ll start by exploring how generative AI is reshaping search visibility across traditional SEO, generative engine optimization (GEO), and answer engine optimization (AEO). You’ll then get oriented to key AI marketing tools—including ChatGPT, Claude, Gemini, Surfer SEO, Semrush, Google Ads AI, and Meta Advantage+—and practice foundational prompting techniques tailored to SEO and ads workflows.

From there, you’ll apply AI tools step by step to discover keywords, build topic clusters, map search intent, and generate a complete SEO content brief for a BrewBuddy blog post. You’ll create and refine an AI-assisted draft, optimize on-page elements, and measure AI search visibility and traffic signals to evaluate performance. On the paid media side, you’ll build audience personas, generate ad copy and creative variants for distinct BrewBuddy segments, and evaluate AI-generated creatives for brand fit, bias, factual accuracy, and policy compliance. Finally, you’ll set up AI-driven Google Ads and Meta Advantage+ campaigns, configure conversion goals, budgets, and audience signals, then analyze performance with AI-assisted testing and reporting workflows. You’ll finish by optimizing and scaling campaigns via retargeting and predictive audiences and packaging your learnings into a reusable BrewBuddy marketing playbook.