Building a winning business model requires more than a great idea. You need to understand how customers discover and adopt your solution, what keeps them engaged, how your organization will capture value, and which assumptions must be tested.

In Building Winning Business Models with AI, you'll learn how to connect customer insights to a viable business model. You'll explore customer acquisition and channels, user experience and retention, pricing and willingness to pay, revenue and monetization models, MVPs, experimentation, and behavioral learning. Throughout the course, you'll receive practical AI workflows and prompts aligned with each major topic to help you analyze customer behavior, compare acquisition and monetization strategies, challenge assumptions, design experiments, and strengthen your decisions. By the end, you'll have a practical approach for using evidence, experimentation, AI, and human judgment to create, test, and improve business models that deliver and capture customer value.