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CRM: Analyze, Apply & Optimize Customer Success

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

CRM: Analyze, Apply & Optimize Customer Success

Ce cours fait partie de Spécialisation "Customer-Centric CRM Strategy and Management"

Instructeur : EDUCBA

Inclus avec

3 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

19 avis

9 heures à compléter

Planning flexible

Apprenez à votre propre rythme

3 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

19 avis

9 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Analyze customer lifecycle and CRM strategies.
Differentiate acquisition vs. retention approaches.
Apply CRM tools to optimize business performance.

Compétences que vous acquerrez

Catégorie : Customer Data Management
Catégorie : Brand Loyalty
Catégorie : Data-Driven Marketing
Catégorie : Marketing Automation
Catégorie : Customer Relationship Building
Catégorie : Customer Success Management
Catégorie : Customer Retention
Catégorie : Customer Relationship Management
Catégorie : Customer Acquisition Management
Catégorie : Customer experience improvement
Catégorie : Portfolio Management
Catégorie : Automation
Catégorie : Customer Analysis
Catégorie : Loyalty Programs
Catégorie : Marketing Operations
Catégorie : Customer Insights
Catégorie : Value Propositions
Catégorie : Customer experience strategy (CX)

Outils que vous découvrirez

Catégorie : Customer Relationship Management (CRM) Software

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Évaluations

12 devoirs

Enseigné en Anglais

91%

of learners achieved a positive career outcome

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

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logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Élaborez votre expertise du sujet

Ce cours fait partie de la Spécialisation "Customer-Centric CRM Strategy and Management"

Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.

Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable

Il y a 3 modules dans ce cours

By the end of this course, learners will be able to define the foundations of Customer Relationship Management (CRM), analyze customer lifecycle stages, differentiate between acquisition and retention strategies, classify customer portfolios, design value-driven experiences, and implement operational CRM tools to optimize sales, marketing, and service performance.

This comprehensive program equips professionals and students with both the strategic insight and practical tools needed to thrive in customer-centric industries. Through engaging modules, learners explore CRM’s evolution, its role in strengthening customer relationships, and the use of automation to streamline processes. Each lesson combines conceptual frameworks with real-world applications, ensuring knowledge can be directly applied in business settings. What makes this course unique is its balanced approach: it connects foundational CRM concepts with advanced strategic frameworks and operational automation. Learners will not only gain theoretical understanding but also develop the ability to apply, evaluate, and optimize CRM strategies for sustainable business growth.

Détails du module

This module introduces the fundamentals of Customer Relationship Management (CRM), exploring its origins, definitions, core concepts, and the customer lifecycle. Learners will gain a strong foundation to understand CRM as both a strategic approach and a set of practical tools for building lasting customer relationships.

Inclus

11 vidéos4 devoirs

11 vidéosTotal 85 minutes

Introduction to CRM5 minutes
CRM Defination8 minutes
Historical Chronology6 minutes
Complements Recorded9 minutes
Matrix Complements2 minutes
CRMC Introduction13 minutes
CRMC Introduction Continue7 minutes
CRMC Relationships8 minutes
CRMC Relationships Continue8 minutes
Customer LCM10 minutes
Customer Acquisition9 minutes

4 devoirsTotal 60 minutes

Getting Started with CRM10 minutes
Core Concepts & Relationships10 minutes
Customer Lifecycle Basics10 minutes
Graded-Foundations of CRM30 minutes

This module focuses on strategic applications of CRM, highlighting customer retention, portfolio management, and customer value creation. Learners will explore how businesses can design strategies that enhance customer experiences and align CRM practices with long-term growth objectives.

Inclus

11 vidéos4 devoirs

11 vidéosTotal 84 minutes

Customer Retention11 minutes
Customer Retention Continue9 minutes
Strategic CRM Complements1 minute
Customer Strategic Portfolio Management Part 18 minutes
Customer Strategic Portfolio Management Part 27 minutes
Customer Strategic Portfolio Management Part 38 minutes
SCRM Customer Value Experience Part 110 minutes
SCRM Customer Value Experience Part 27 minutes
SCRM Customer Value Experience Part 36 minutes
Customer Experience Management9 minutes
Customer Experience Management Continue8 minutes

4 devoirsTotal 60 minutes

Retention & Strategic Complements10 minutes
Portfolio & Value Management10 minutes
Value Experience & Experience Management10 minutes
Graded-Strategic CRM & Customer Value30 minutes

This module examines the practical applications of CRM through operational, marketing, sales, and service automation. Learners will discover how analytical tools and success planning ensure that CRM initiatives deliver measurable results for businesses and customers alike.

Inclus

11 vidéos4 devoirs

11 vidéosTotal 90 minutes

Operations CRM Complements1 minute
OCRM Sales Force Automation9 minutes
OCRM Sales Force Automation Continue8 minutes
OCRM Marketing Automation10 minutes
OCRM Marketing Automation Continue7 minutes
OCRM Service Automation8 minutes
OCRM Service Automation Continue7 minutes
ACRM Complements10 minutes
ACRM Customer Related Database9 minutes
CRM Benefits Complements11 minutes
Success Planning11 minutes

4 devoirsTotal 60 minutes

Operational CRM Fundamentals10 minutes
Marketing & Service Automation10 minutes
Advanced CRM & Success Planning10 minutes
Graded-Operational CRM in Action30 minutes

Obtenez un certificat professionnel

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