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GenAI in Business: Discover the Possibilities

Ce cours n'est pas disponible en Français (France)

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GenAI in Business: Discover the Possibilities

Ce cours fait partie de plusieurs programmes.

Instructeur : Andrew Wu

7 609 déjà inscrits

Inclus avec

3 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

87 avis

niveau Débutant

Aucune connaissance prérequise

3 heures à compléter

Planning flexible

Apprenez à votre propre rythme

3 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

87 avis

niveau Débutant

Aucune connaissance prérequise

3 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Understand the core capabilities of leading generative AI tools as applied to business and professional settings
Envision and forecast new business possibilities offered by generative AI in the short and medium-term
Understand the key technical components of the generative AI technology

Compétences que vous acquerrez

Catégorie : Innovation
Catégorie : AI Product Strategy
Catégorie : Business Process Management
Catégorie : AI Integrations
Catégorie : Strategic Thinking
Catégorie : AI Enablement
Catégorie : Generative Model Architectures
Catégorie : Data Integration
Catégorie : AI Personalization
Catégorie : Digital Transformation
Catégorie : Business Transformation
Catégorie : Technology Strategies
Catégorie : Large Language Modeling
Catégorie : Case Studies

Outils que vous découvrirez

Catégorie : ChatGPT
Catégorie : Generative AI

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Évaluations

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Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
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Il y a 3 modules dans ce cours

In this course, you’ll explore the transformative possibilities that generative AI offers to businesses. We begin by examining how generative AI is reshaping industries, automating routine tasks, and driving innovation in customer interactions and strategic insights. Through a detailed real-world case study, you will see how a large, complex business successfully implemented a generative AI solution, turning it into a valuable productivity tool.

This course introduces the "See" phase of the See, Plan, Act framework. This framework is designed to help you explore each step of the implementation process, and learn how to connect generative AI with your own data to transform it from a general tool into a customized solution tailored to your specific business needs. By the end of this course, you’ll be able to identify and evaluate new opportunities where generative AI can create value for your organization, giving you the foundational knowledge to move forward with confidence in your AI strategy. This course helps lay the groundwork for the next phase: planning and executing a successful generative AI implementation in your business. This is the first course in the “Generative AI in Business,” a course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.

Détails du module

In the first module, we explore the new (and sometimes radical) technical possibilities that generative AI brings to business. We will examine how generative AI can transform everyday business tasks across various functions and sectors. We begin by analyzing a typical day in the office---and see firsthand how these technologies can reshape workflows and drive innovation.

Inclus

4 vidéos5 lectures

In this module, we take an in-depth look at a real-world business where generative AI is deployed in a complex environment. We'll examine the end-to-end process of designing and implementing a generative AI-based learning assistant at the University of Michigan, which provides 24/7 Q&A support to thousands of students. This case study will highlight key lessons on selecting the right business area for AI transformation, integrating the appropriate data, and deploying strategies to maximize value and ensure success---concepts that we'll expand and refine in the next courses.

Inclus

3 vidéos1 lecture

In this closing module, we will unpack the case and concepts discussed so far, and explain the key terminology that defines the specifics of how generative AI functions. The course concludes with a guided case study that will assess your ability to leverage what you've learned to appraise appropriate generative AI applications. We'll also provide supplemental resources for your continued learning and reference.

Inclus

4 vidéos3 lectures1 devoir

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeur

Évaluations de l’enseignant

(21 évaluations)

Andrew Wu

University of Michigan

8 Cours134 348 apprenants

Offert par

University of Michigan

Avis des étudiants

5 stars
77,01 %
4 stars
18,39 %
3 stars
4,59 %
2 stars
0 %
1 star
0 %

Affichage de 3 sur 87

Révisé le 24 nov. 2025

This course really helped me fill in some missing pieces as to the various parts and terminology surrounding Generative AI and consider how I could use it further in the future.

Révisé le 6 mars 2026

Clear exploration of how generative AI can be used in business. With focus on LLMs, and case study in application in university courses, and quiz on retail industry.

Révisé le 8 mars 2025

thanks so much for your teaching, very clear, good content and good pronunciation, thanks

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