Persuasive Sales Pitching: Value, Influence And Storytelling

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Persuasive Sales Pitching: Value, Influence And Storytelling

Ce cours fait partie de Spécialisation "The Science Of Sales: Behavioural Insights And Psychology"

Instructeur : The Expert Academy

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Demander à Coursera

4 modules

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niveau Intermédiaire

Expérience recommandée

9 heures à compléter

Planning flexible

Apprenez à votre propre rythme

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

9 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Craft persuasive sales messages that connect value to buyer priorities.
Use storytelling techniques to make ideas more memorable and credible.
Structure concise pitches that communicate value clearly.
Apply presentation techniques to build confidence and reduce resistance.

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

juillet 2026

Évaluations

8 devoirs

Enseigné en Anglais

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Ce cours fait partie de la Spécialisation "The Science Of Sales: Behavioural Insights And Psychology"

Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.

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Il y a 4 modules dans ce cours

This course focuses on the psychology of persuasive sales messaging, storytelling and presentation. Learners explore how strong messages help buyers understand value, remember key ideas and feel more confident about next steps.

The course begins by examining how authentic brand stories can communicate value, build credibility and connect with buyer priorities. Learners then explore how to structure concise, persuasive pitches that communicate ideas clearly and reduce confusion during sales conversations. As the course progresses, learners strengthen their presentation and speaking skills, developing confidence in how they communicate ideas to different audiences. They also examine how digital communication influences attention, trust and engagement in modern sales environments. By the end of the course, learners will be able to frame value more persuasively, use storytelling to support buyer confidence and deliver sales messages that feel clear, credible and compelling across face-to-face and digital channels.

This module explores how storytelling strengthens persuasive sales messaging by helping buyers understand value, relevance and emotional connection. You will examine how authentic brand stories can make complex ideas easier to remember, differentiate your message and build credibility during pitches and sales conversations. By connecting narrative structure with buyer needs, you will learn how to communicate value in a way that feels clear, compelling and commercially relevant.

Inclus

6 vidéos3 lectures2 devoirs

6 vidéosTotal 34 minutes

Introduction To Business Storytelling6 minutes
Getting Started With Business Storytelling7 minutes
What Makes A Good Sales Pitch?6 minutes
Types Of Business Pitches To Grow Your Client Base4 minutes
Pitching To Engage Your Employees6 minutes
Successful Pitches4 minutes

3 lecturesTotal 30 minutes

Lesson Descriptions: Brand Storytelling And Buyer Connection10 minutes
Worksheets: Brand Storytelling And Buyer Connection10 minutes
Project: Craft Your Business Story And Sales Pitch10 minutes

2 devoirsTotal 60 minutes

Brand Storytelling Knowledge Check30 minutes
Applying Brand Storytelling Strategies30 minutes

This module focuses on structuring persuasive pitches that communicate value with clarity and confidence. You will learn how to organise key messages, remove unnecessary detail and present ideas in a way that captures attention quickly. By strengthening your pitch structure and delivery, you will be better equipped to influence buyer understanding, reduce uncertainty and guide decision-makers towards meaningful next steps.

Inclus

11 vidéos2 lectures2 devoirs

11 vidéosTotal 27 minutes

An Introduction: Why Pitching Is Important2 minutes
Being Concise2 minutes
Solving Their Problem3 minutes
Telling Them What They Want To Hear2 minutes
Speaking In Plain English2 minutes
Grabbing the Listener's Attention3 minutes
Asking Qualifier Questions3 minutes
Showing Your Passion3 minutes
Telling A Consistent Story2 minutes
Concluding With A Call to Action2 minutes
The Pixar Pitch4 minutes

2 lecturesTotal 20 minutes

Lesson Descriptions: Concise And Confident Sales Pitching10 minutes
Project: The Impactful Pitch Close 10 minutes

2 devoirsTotal 60 minutes

Sales Pitching Knowledge Check30 minutes
Applying Sales Pitching Strategies30 minutes

This module develops the speaking confidence and presentation techniques needed to make sales messages more memorable and persuasive. You will explore how vocal delivery, structure, presence, and audience awareness shape how messages are received. By improving your ability to communicate with confidence and impact, you will learn how to hold attention, strengthen credibility, and make persuasive ideas easier for buyers to act on.

Inclus

19 vidéos2 lectures2 devoirs

19 vidéosTotal 38 minutes

4 Key Questions To Ask1 minute
Assessing Your Audience1 minute
Objectives1 minute
What Do They Want to Hear?2 minutes
Deciding Your Outcomes2 minutes
Starting Your Speech2 minutes
The Key Opening Statement2 minutes
Core Message Exercise1 minute
The Close1 minute
Closing Professionally3 minutes
Keeping Them Interested3 minutes
Using Notes3 minutes
Rehearsing2 minutes
Preparing To Speak2 minutes
Controlling Your Nerves2 minutes
Handling Questions5 minutes
Presentation Aids3 minutes
Keeping To The Point2 minutes
WIIFM?1 minute

2 lecturesTotal 20 minutes

Lesson Descriptions: Public Speaking And Persuasive Delivery10 minutes
Project: The Impactful Pitch Close 10 minutes

2 devoirsTotal 60 minutes

Public Speaking Knowledge Check30 minutes
Applying Persuasive Speaking Strategies30 minutes

This module examines how to communicate persuasively in digital and virtual sales environments. You will explore how attention, clarity, tone, and presence affect buyer engagement when conversations happen through screens, calls or digital channels. By adapting your message to virtual contexts, you will learn how to build connections, maintain influence and communicate value effectively even when buyer attention is divided.

Inclus

18 vidéos6 lectures2 devoirs

18 vidéosTotal 88 minutes

Introduction5 minutes
Actionable Insight1 minute
Using Virtual Tools To Connect9 minutes
The Virtual Difference3 minutes
Engaging Questions5 minutes
Understanding Personality5 minutes
Adapting To Different Styles3 minutes
Interactive Meeting Design6 minutes
Three Steps To Success6 minutes
Mastering Your Technology8 minutes
Engaging Your Audience Through Storytelling7 minutes
The Say Say Say Structure5 minutes
Clarity3 minutes
Using Your Voice5 minutes
How To Use Virtual Presentation Skills To Sell2 minutes
The Agreement Staircase3 minutes
Handling Questions7 minutes
Tips From The World Of Improv4 minutes

6 lecturesTotal 60 minutes

Lesson Descriptions: Hone Your Virtual Communication Skills To Connect And Influence With Impact10 minutes
Using The 4 Questioning Styles10 minutes
Using The 4 Golden Questions10 minutes
Three Steps To Success10 minutes
Mastering Technology10 minutes
Project: Mastering Your Authoritative Voice 10 minutes

2 devoirsTotal 60 minutes

Virtual Communication Knowledge Check30 minutes
Applying Virtual Communication Strategies30 minutes

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Instructeur

The Expert Academy

16 Cours1 096 apprenants

Offert par

The Expert Academy

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Foire Aux Questions

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