Relationship Management and Business Development

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Relationship Management and Business Development

Instructeurs : Hector Sandoval

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Inclus avec

1 module

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

261 avis

niveau Intermédiaire

Expérience recommandée

Planning flexible

5 heures à compléter

Apprenez à votre propre rythme

97%

La plupart des étudiants ont apprécié ce cours

1 module

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

261 avis

niveau Intermédiaire

Expérience recommandée

Planning flexible

5 heures à compléter

Apprenez à votre propre rythme

97%

La plupart des étudiants ont apprécié ce cours

Ce que vous apprendrez

Implement effective strategies to identify and cultivate relationships with clients, stakeholders, and business partners.
Apply techniques for segmenting target markets and utilizing proactive networking approaches to identify potential relationship opportunities.
Build rapport and engage in effective communication within a business context, emphasizing trust, credibility, and strong connections.
Leverage relationships to create business opportunities through a client-centric approach, and upselling, and nurturing long-term partnerships.

Compétences que vous acquerrez

Catégorie : Relationship Management
Catégorie : Upselling
Catégorie : Business Communication
Catégorie : Communication
Catégorie : Trustworthiness
Catégorie : Active Listening
Catégorie : Customer Retention
Catégorie : Stakeholder Engagement
Catégorie : Customer Relationship Building
Catégorie : Business Development
Catégorie : Organizational Development
Catégorie : Rapport Building

Détails à connaître

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This course provides practical strategies for building and managing business relationships that drive growth and long-term success. Learners will explore techniques to identify high-potential clients, stakeholders, and partners, segment target markets, and apply proactive networking strategies. Emphasis is placed on trust-building, active listening, and empathy as core skills for strengthening professional relationships and fostering client loyalty.

Through real-world examples and interactive exercises, participants will develop a personal action plan to apply best practices in business relationship management. The course also examines client-centric approaches such as cross-selling, upselling, and long-term partnership development. Designed for junior to mid-level supervisors and managers with 3–5 years of experience in business development, sales, or stakeholder engagement, this program equips learners to enhance communication, expand opportunities, and influence organizational growth in diverse industries.

In this course, you’ll learn how to build and manage professional relationships that drive business development and long-term growth. You’ll focus on key strategies for identifying and cultivating connections with clients, stakeholders, and partners—developing skills in networking, rapport building, and effective communication in a business context. Through expert-led lessons, practical examples, real-world scenarios, and actionable tools, you’ll gain the confidence and insight to turn relationships into opportunities and become a trusted relationship-builder within your organization.

Inclus

21 vidéos3 lectures6 devoirs

21 vidéosTotal 59 minutes

Introduction to Instructor and Course Overview4 minutes
Relationship Management and Its Significance in Driving Business Development3 minutes
Key Principles and Strategies for Effective Relationship Management3 minutes
Identifying the Role of Sales and Commercial Agents in Building and Managing Relationships5 minutes
Techniques for Identifying Potential Clients, Stakeholders, and Business Partners2 minutes
Targeting and Segmenting Your Market Effectively3 minutes
Proactive Networking and Relationship-Building Approaches3 minutes
Leveraging Digital Platforms and Social Media for Relationship Cultivation6 minutes
Importance of Rapport Building in Business Relationships1 minute
Building Trust and Credibility with Clients and Stakeholders1 minute
Effective Communication Techniques for Business Contexts1 minute
Active Listening and Empathy in Relationship Management2 minutes
Developing a Client-Centric Mindset3 minutes
Effective Cross-Selling and Upselling Techniques3 minutes
Nurturing Long-Term Partnerships for Repeat Business4 minutes
Relationship Management Best Practices and Success Stories4 minutes
Techniques for Maintaining Client Loyalty and Customer Satisfaction3 minutes
Continuous Learning and Adaptation in Relationship Management3 minutes
Developing a Personal Action Plan for Implementing Relationship Management Best Practices1 minute
Conclusion and Course Evaluation1 minute
Commitment to Applying Relationship Management Skills in Daily Activities2 minutes

3 lecturesTotal 25 minutes

Welcome to the Course: Course Overview5 minutes
Role-Playing Exercises to Practice Rapport-Building and Communication Skills10 minutes
Recommended reading and podcasts10 minutes

6 devoirsTotal 190 minutes

Final Assessment40 minutes
Relationship Management, Key Principles and Strategies 30 minutes
Strategies for Identifying and Cultivating Relationships30 minutes
Rapport Building and Effective Communication 30 minutes
Leveraging Relationships for Business Opportunities30 minutes
Best Practices in Relationship Management 30 minutes

Instructeurs

Évaluations de l’enseignant

(84 évaluations)

Hector Sandoval

Starweaver

11 Cours141 949 apprenants

Offert par

Starweaver

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Étudiant(e) depuis 2018

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Jennifer J.

Étudiant(e) depuis 2020

’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’

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Étudiant(e) depuis 2021

’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’

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Avis des étudiants

5 stars
67,81 %
4 stars
20,30 %
3 stars
4,59 %
2 stars
4,21 %
1 star
3,06 %

Affichage de 3 sur 261

Révisé le 18 nov. 2025

Really good and interactive Question sessions makes us to be a part of the class.

Révisé le 27 août 2024

Really good course content as it captivates the basic essence of relationship management and business development.

Révisé le 13 févr. 2024

It was great having this course with Mr. Hector, especially the way videos and examples used and were repeated differently in a way that made the information received will be lasting in my mind.

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Foire Aux Questions

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When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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