Digital Business Strategy

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Digital Business Strategy

Instructeur : Michael Lenox

8 448 déjà inscrits

Inclus avec

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

126 avis

niveau Débutant

Aucune connaissance prérequise

5 heures à compléter

Planning flexible

Apprenez à votre propre rythme

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

126 avis

niveau Débutant

Aucune connaissance prérequise

5 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

How to assess an organization's digital transformation readiness by analyzing trends, evaluating competitors, and examining unique capabilities.
How to identify an organization’s position in the competitive lifecycle and anticipate future industry trends to inform strategic decisions.
How to envision an organization’s desired digital position while ensuring alignment with market trends and organizational strengths.
How to generate value-creating offerings, develop the necessary capabilities to execute their digital strategy, and secure sustained value.

Compétences que vous acquerrez

Catégorie : Growth Strategies
Catégorie : Market Dynamics
Catégorie : Competitive Analysis
Catégorie : Business Strategy
Catégorie : Value Propositions
Catégorie : Computing Platforms
Catégorie : Intellectual Property
Catégorie : Data-Driven Decision-Making
Catégorie : Innovation
Catégorie : Strategic Thinking
Catégorie : Technology Strategies
Catégorie : Emerging Technologies
Catégorie : Business Modeling
Catégorie : Strategic Partnership
Catégorie : Digital Transformation
Catégorie : Market Opportunities
Catégorie : Data Strategy

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Évaluations

4 devoirs

Enseigné en Anglais

91% of learners achieved a positive career outcome

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

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Il y a 4 modules dans ce cours

Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation.

We live in a fast-moving world where the start-of-the-art technology of today could be obsolete by next year and the pressure for organizations to digitally transform impacts virtually every industry and company. This week, we’ll explore the critical role of strategic thinking and the challenges and opportunities today’s organizations face with the rise of the digital age.

Inclus

7 vidéos2 lectures1 devoir1 sujet de discussion

7 vidéosTotal 26 minutes

Rise of the Digital Age4 minutes
Exponential Growth of Three Core Strategies3 minutes
The Primacy of Data4 minutes
The Power of Aggregation4 minutes
The Complementarity Between Prediction and Judgment4 minutes
The Eternal Challenge of the Strategist4 minutes
Framework - Setting a Baseline3 minutes

2 lecturesTotal 20 minutes

Course Overview & Requirements10 minutes
Framework - Setting a Baseline10 minutes

1 devoirTotal 30 minutes

Rise of the Digital Age30 minutes

1 sujet de discussionTotal 10 minutes

Get to Know Your Classmates10 minutes

Platforms have been transformational in the digital age as they enable value-creating interactions between external producers and consumers. This week, we’ll explore the challenges presented by the rise of platforms, the ubiquity of network externalities, and the frequent presence of winner-take-all markets.

Inclus

8 vidéos1 lecture1 devoir

8 vidéosTotal 36 minutes

Platforms in the Digital Age4 minutes
The Criticality of Network Externalities4 minutes
The Importance of Enabling Technologies4 minutes
The Rise of Winner Take All Markets5 minutes
The Quest for Platform Dominance7 minutes
The Quest for Platform Dominance - IBM vs Apple4 minutes
The Dynamics of Competitive Lifecycles6 minutes
Framework - Analyzing the Digital Environment4 minutes

1 lectureTotal 10 minutes

Framework - Analyzing the Digital Environment10 minutes

1 devoirTotal 30 minutes

Platforms in the Digital Age30 minutes

Competing in the digital age can often seem like a battle to be the last platform standing. However, the impact of digital technology is often subtler and more far-reaching. This week, we’ll explore new ways of creating and capturing value in a world where digital technologies are helping deconstruct value chains and creating new opportunities for organizations to compete.

Inclus

7 vidéos1 lecture1 devoir

7 vidéosTotal 39 minutes

Competing in the Digital Age3 minutes
The Deconstruction of the Value Chain8 minutes
The New Forms of Value Creation7 minutes
The Emergence of Novel Business Models5 minutes
The Evolution in Competitive Positions6 minutes
The Search for Valuable Positions7 minutes
Framework - Formulating a Digital Position3 minutes

1 lectureTotal 10 minutes

Framework - Formulating a Digital Position10 minutes

1 devoirTotal 30 minutes

Competing in the Digital Age30 minutes

The digital age has spawned a dynamic, hypercompetitive environment that places a primacy on innovation. However, successful organizations must be able to nimbly adjust to an every-changing competitive environment. This week, we’ll explore the importance of appropriating value from innovation by leveraging your organizations unique complementary capabilities and resources.

Inclus

7 vidéos1 lecture1 devoir

7 vidéosTotal 36 minutes

Appropriating in the Digital Age4 minutes
The Folly of Competing on Technology4 minutes
The Changing Role of Intellectual Property6 minutes
The Importance of Complementary Assets7 minutes
The Innovation Imperative6 minutes
The Return of the Strategist's Challenge6 minutes
Framework - Specifying How to Capture Value3 minutes

1 lectureTotal 10 minutes

Framework - Specifying How to Capture Value10 minutes

1 devoirTotal 30 minutes

Appropriating in the Digital Age30 minutes

Instructeur

Évaluations de l’enseignant

(37 évaluations)

Michael Lenox

University of Virginia

24 Cours625 840 apprenants

Offert par

University of Virginia

Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?

Felipe M.

Étudiant(e) depuis 2018

’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’

Jennifer J.

Étudiant(e) depuis 2020

’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’

Larry W.

Étudiant(e) depuis 2021

’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’

Chaitanya A.

’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’

Avis des étudiants

5 stars
87,30 %
4 stars
10,31 %
3 stars
1,58 %
2 stars
0 %
1 star
0,79 %

Affichage de 3 sur 126

Révisé le 20 oct. 2024

IT'S A VERY HELPFULL COURSE FOR MY CAREER THANK YOU

Révisé le 3 oct. 2023

This course is stuffed with intrinsic learning of concepts and applications for everyone who wants to learn and succeed in the acceleration of this era of business digitization.

Révisé le 18 juin 2025

It provides great example, framework and outline of the topics. I gain a lot in this course.

Voir plus d’avis

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