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There are 4 modules in this course
Master the world’s most powerful AI assistant with ChatGPT Fundamentals & Prompt Engineering — a future-ready course that takes you from beginner to expert with clarity, confidence, and creativity.
Start by understanding how ChatGPT thinks: its interface, Plus features, tokens, and responsible use. Then move into advanced prompt engineering — from priming and modifiers to structured frameworks like Chain-of-Thought, Few-Shot, and Role-Based prompting that elevate every output.
This course isn’t just theory — it’s a practical roadmap packed with 150+ prompts, real business use cases, and hands-on projects across marketing, SEO, content creation, social media, podcasting, and even visual design using DALL·E 3. You’ll also explore ChatGPT-4o’s newest capabilities, including data analysis, image generation, and collaborative tools like Canvas and Shared Chats.
No matter if you are a marketer, creator, educator, or entrepreneur, this course will help you automate smarter, create faster, and communicate better. Master how to craft prompts that reason like professionals — and become an early leader in the AI revolution.
Enroll today, and reinvent how you work, write, and innovate.
Learn how ChatGPT works, explore the interface, key features, and essential prompting techniques. Build a strong foundation with powerful prompt engineering methods and practical writing, analysis, and content creation skills.
What's included
71 videos14 readings26 assignments
Show info about module content
71 videos•Total 244 minutes
Course Introduction•2 minutes
What We'll Learn About Using ChatGPT•3 minutes
ChatGPT Vs Google•2 minutes
ChatGPT Layout and Interface•8 minutes
ChatGPT Plus Features and Functions•4 minutes
ChatGPT's Updated Cutoff Date•1 minute
Effectively Creating Prompts•5 minutes
Modifiers for Better Outputs•3 minutes
ChatGPT Tokens Explained•4 minutes
Copyright Shield•1 minute
ChatGPT: SearchGPT Feature•3 minutes
What is Prompt Engineering•6 minutes
Prompt Priming•3 minutes
30 Simple Prompt Starters•1 minute
New Ideas and Copy Generation•4 minutes
Client Emails, Analogies and Bulk Writing•5 minutes
Effective Prompt Revisions•3 minutes
Chain of Thought Prompting•4 minutes
Tabular Format Prompting•3 minutes
Zero, One, and Few Shot Prompting•2 minutes
Ask Before Answer Prompting•3 minutes
Fill-In-The-Blank Prompting•2 minutes
Perspective Prompting•3 minutes
Constructive Critic Prompting•2 minutes
Comparative Prompting•2 minutes
Reverse Prompting•8 minutes
RGC Prompting•3 minutes
I Want You To Act As Prompting•2 minutes
Custom Instructions Part 1•6 minutes
ChatGPT-4: Computer Vision•3 minutes
ChatGPT-4o: Image Input and Output Capabilities•7 minutes
ChatGPT-4o: Analyze Data and Graphs•4 minutes
ChatGPT-4o: Expanded Knowledge Base and Cross•3 minutes
ChatGPT-4o with Canvas: Interactive Visual Workspace•5 minutes
ChatGPT Update: o1 Preview +o1 Mini + 4o Mini Part 1•2 minutes
ChatGPT Update: o1 Preview +o1 Mini + 4o Mini Part 2•9 minutes
ChatGPT: Shared Chats•2 minutes
ChatGPT Temporary Chats•1 minute
ChatGPT Desktop App•3 minutes
ChatGPT -4: DALL-E 3•7 minutes
DALL-E 3: Gen IDs•7 minutes
DALL-E 3: Inpainting•3 minutes
ChatGPT Team Workspace•2 minutes
Summarize Dense Text•5 minutes
Re-Write Text for a Specific Audience•3 minutes
Health Optimization•4 minutes
Language Translation•3 minutes
Quickly Summarize Videos•2 minutes
Proofreading Text•3 minutes
Re-Organize Data: Basic•5 minutes
Re-Organize Data: Named Entity Recognition•2 minutes
Re-Organize Data: Text Classification - Advanced•4 minutes
Review and Improve Writing•4 minutes
Create Essay Questions, Multiple Choice, True or False•3 minutes
Intro to Copywriting and Content Creation•1 minute
Articles and Blogs•3 minutes
Write and Rephrase•5 minutes
Create an Ad for a Product•5 minutes
Scripts for Social Media Videos•4 minutes
Product Specific Content•3 minutes
Video Description, Title, and Tag•1 minute
SEO and Keywords•4 minutes
Scripts for Podcasts•4 minutes
Sales Copy and Direct Response•3 minutes
Write an Original Song with Chords and Lyrics•2 minutes
Create Your Resume•2 minutes
Personal Bio•2 minutes
Speech or Presentation from Scratch•2 minutes
Create an Entire E-Book•5 minutes
Social Media Posts•3 minutes
Content for Specific Niches•4 minutes
14 readings•Total 70 minutes
Getting Started with ChatGPT – Foundations for Smart AI Use•5 minutes
Prompting Power – Understanding How ChatGPT Thinks and Responds•5 minutes
The Art of Prompt Engineering – Turning Ideas into High-Quality AI Outputs•5 minutes
Structured Prompting Techniques – Making AI Think Strategically•5 minutes
Advanced Perspective & Strategic Prompting – Elevating AI from Generator to Advisor•5 minutes
Beyond Text – Exploring Multimodal Intelligence in ChatGPT•5 minutes
The New ChatGPT Experience – Smarter Models and Interactive Workspaces•5 minutes
Creative Expansion with AI – From Desktop Productivity to Visual Generation•5 minutes
AI for Clarity & Communication – Simplifying, Adapting, and Enhancing Content•5 minutes
Structuring Intelligence – Organizing, Classifying, and Refining Information with AI•5 minutes
The Foundations of Persuasive Writing – From Rewriting to Revenue•5 minutes
Optimizing Content for Discovery and Engagement•5 minutes
Building a Powerful Personal Brand – From Bio to Complete Content Creation•5 minutes
Summary•5 minutes
26 assignments•Total 335 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•12 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•12 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•12 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•12 minutes
Checkpoint Quiz•12 minutes
Checkpoint Quiz•10 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Mastering Digital Marketing & Content Creation with ChatGPT
Module 2•10 hours to complete
Module details
Use ChatGPT to research audiences, plan content, create SEO blogs, emails, ads, and full marketing funnels. Develop high-performing content across platforms and boost productivity with AI-powered workflows.
What's included
58 videos11 readings22 assignments
Show info about module content
58 videos•Total 236 minutes
Welcome to ChatGPT Marketing•2 minutes
Target Audience: How a well defined target audience can help you sell more•8 minutes
Target Audience: ChatGPT for audience research and analysis•5 minutes
Content Calendar ChatGPT: How to create a complete Content Calendar•7 minutes
SEO ChatGPT: Optimized Keywords and Blog Titles•4 minutes
SEO ChatGPT: Writing an optimized Blog Post in seconds•3 minutes
Email Marketing ChatGPT: Overview of email marketing•3 minutes
ChatGPT: Analyzing reviews and optimizing your products and services•5 minutes
Create a PRO Website with AI•5 minutes
Customizing Your Website with AI•5 minutes
Introduction to using ChatGPT in your website•2 minutes
Website copy for the homepage, about us page and contact us page•6 minutes
Landing page headlines and copy•3 minutes
Meta descriptions with ChatGPT•2 minutes
Come Up With Your Next Best Course Idea with ChatGPT•4 minutes
Write a Course Online with ChatGPT•4 minutes
Write the Course Landing Page/Description and Promotional Emails with ChatGPT•4 minutes
Create Educational Content & Write Educational Emails with ChatGPT•3 minutes
Answer Student Questions with the help of ChatGPT•5 minutes
Create Online Course Quizzes with ChatGPT•5 minutes
Ethical Considerations: The Responsible Use of AI Writing Tools•4 minutes
Human Vs AI Writing, and When to Use Each•7 minutes
Adding AI Tools like ChatGPT to Your Writing Workflow•3 minutes
What to Look Out for in the Future of AI•3 minutes
How to Ethically Write Essays with ChatGPT•8 minutes
Optimizing Existing content with ChatGPT•10 minutes
Training ChatGPT with Specific Industry Knowledge•2 minutes
Case Study: Writing a Book from Your Video Script•3 minutes
Matching ChatGPT Content to Your Brand & Tone•8 minutes
Case Study: Using Existing Video Transcripts to Improve ChatGPT Writing•5 minutes
Strategies for Efficient Editing & Decreasing Errors•3 minutes
11 readings•Total 55 minutes
Building a Winning Marketing Foundation with ChatGPT•5 minutes
From Email Strategy to Paid Advertising – Converting Attention into Revenue•5 minutes
Building a High-Converting Marketing Funnel with ChatGPT•5 minutes
Turning Ideas into Discoverable YouTube Content with ChatGPT•5 minutes
YouTube Optimization Case Study – Strengthening Visibility After Production•5 minutes
Building a Strong Brand Identity with ChatGPT•5 minutes
Building a High-Converting Website with ChatGPT•5 minutes
Building and Marketing an Online Course with ChatGPT•5 minutes
Responsible AI Writing – Ethics, Balance, and Future Readiness•5 minutes
Case Study: Transforming Raw Content into a Branded, Optimized Asset with ChatGPT•5 minutes
Summary•5 minutes
22 assignments•Total 281 minutes
Checkpoint Quiz•12 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•12 minutes
Checkpoint Quiz•12 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•12 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Practical Applications of Google Gemini in Digital Marketing & Content Creation
Module 3•4 hours to complete
Module details
Discover how Google Gemini supports research, keyword analysis, content writing, video scripting, social posts, and podcast creation. Learn to repurpose content efficiently and build multi-platform creative workflows.
What's included
22 videos5 readings10 assignments
Show info about module content
22 videos•Total 78 minutes
Welcome to the Google Gemini Lessons•1 minute
Key Differences Between Google Gemini & ChatGPT•6 minutes
Gemini Update: Export to Google Docs Feature & Dark Theme•4 minutes
How to Research with Google Gemini•7 minutes
Do A Digital Marketing Research with Google Gemini•5 minutes
Keyword Research with Google Gemini•5 minutes
Create Outlines for Articles, Videos & Podcasts with Google Gemini•3 minutes
Write an Entire Article with Google Gemini•3 minutes
Generate Catchy Keyword- Rich Article Titles with Google Gemini•3 minutes
Make Existing Article Titles More SEO-Friendly with Google Gemini•2 minutes
Come Up with Social Media Post Ideas with Google Gemini•2 minutes
Write Instagram, Facebook & Twitter Posts with Google Gemini•5 minutes
Create Social Media Polls with Google Gemini•2 minutes
Generate Fun Facts, Quotes & Jokes with Google Gemini•3 minutes
Come Up With Great Video Ideas with Google Gemini•6 minutes
Write an Entire Video Script with Google Gemini•4 minutes
Write Your Youtube Video Title, Description and Tags with Google Gemini•3 minutes
Turn Youtube Videos into Articles and Create Podcast Shownotes with Google Gemini•3 minutes
Generate Names for Your Podcast with Google Gemini•3 minutes
Brainstorm Podcast Episode Ideas & Find Interview Guests with Google Gemini•5 minutes
Write an Email Interview Request with Google Gemini•2 minutes
Come Up with Interview Questions with Google Gemini•2 minutes
5 readings•Total 25 minutes
Researching Effectively with Google Gemini•5 minutes
Writing High-Impact Content with Google Gemini•5 minutes
Repurposing Video Content with Google Gemini•5 minutes
Crafting Powerful Podcast Interviews with Google Gemini•5 minutes
Summary•5 minutes
10 assignments•Total 119 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•8 minutes
Checkpoint Quiz•8 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Advanced Applications of Google Gemini for Business & Content Creation
Module 4•4 hours to complete
Module details
Use Gemini to create online courses, landing pages, sales copy, email sequences, and complete marketing funnels. Build business-ready assets, analyze customer data, and apply ethical AI writing for professional results.
What's included
27 videos4 readings10 assignments
Show info about module content
27 videos•Total 97 minutes
Research Online Course Topic Ideas•5 minutes
Outline an Online Course and Course Lessons with Google Gemini•4 minutes
Write Course Landing Pages, Title and Learning Outcomes•5 minutes
Write Supplemental Learning Materials like PDF Guides with Google Gemini•4 minutes
Write Promotional Emails with Google Gemini•4 minutes
Answer Student Questions with Google Gemini•3 minutes
Introduction to Digital Marketing with Google Gemini•1 minute
Target Audience: Google Gemini for audience research and analysis•7 minutes
Content Calendar Google Gemini: How to create a complete Content Calendar•4 minutes
Write copy like a Pro with Google Gemini and Copywriting Frameworks•2 minutes
SEO Google Gemini: Optimized Keywords and Blog Titles•4 minutes
SEO Google Gemini: Writing an optimized Blog Post in seconds•4 minutes
Email Marketing Google Gemini: Developing optimized email sequences•4 minutes
Sales Pages Google Gemini: Developing sales page copy•4 minutes
Online Advertising Google Gemini: Facebook Ads•5 minutes
Online Advertising Google Gemini: Google Ads•5 minutes
Complete Marketing Funnel Creation with Google Gemini•6 minutes
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Do I need any prior experience with AI or ChatGPT to take this course?
No, this course is for complete beginners. We first examine the fundamentals of ChatGPT from an interface and functional standpoint. As you advance, you’ll delve into more advanced strategies, such as prompt engineering, to ensure that you remain confident all the way along.
Who can take this course?
Ideal for marketers, content creators, entrepreneurs, educators, and anyone looking to become a master of ChatGPT for business. If you want to increase your productivity, streamline and scale content creation, or improve your use of AI tools like ChatGPT, this course will help you achieve that.
What makes this course different from other AI courses?
This course is unique because it not only teaches you the fundamentals of ChatGPT but also explores prompt engineering, allowing you to construct more effective and tailored outputs.
How can this course help me improve my content creation process?
In this course, you’ll learn how to generate creative ideas, write persuasive copy, and optimize blog posts for SEO, as well as draft entire video scripts using ChatGPT. Being proficient in these skills will help you produce better content in less time, resulting in increased productivity and effectiveness as a content creator.
Will I learn about the latest features of ChatGPT, such as ChatGPT-4 and DALL·E 3?
Absolutely! The course will provide lessons on the latest features in ChatGPT-4, including enhanced image generation and data analysis, as well as interactive tools such as Canvas and Shared Chats.You’ll also learn about the potential of DALL·E version 3 for creative generation of visual content in this end-to-end view of the latest advances in AI.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.