When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
AI for Business Decision Making equips managers and executives with practical, non-technical skills to lead AI-driven decisions across the enterprise. You’ll learn how supervised, unsupervised, and reinforcement learning improve decision accuracy; how to prepare data and engineer features; and how to train, validate, and integrate models into existing workflows and systems via APIs and automation. Through guided, hands-on notebooks, you’ll experiment with predictive analytics, Natural Language Processing (including sentiment analysis), and Large Language Models (LLMs) for real executive use cases—from customer feedback to process optimization and risk prediction. The course also covers governance and ethics (privacy, security, bias, explainability), human-in-the-loop design, and measuring business impact. Advanced topics introduce genetic/evolutionary methods and long-term reward optimization with reinforcement learning to inform strategy and planning. By the end, you’ll be able to select the right technique for a decision problem, evaluate model reliability, integrate AI into business processes, and build an actionable roadmap for sustainable, responsible AI adoption.
This module introduces participants to the essential concepts of Artificial Intelligence (AI) and its role in shaping business decision-making. Covering AI types, historical development, and ethical considerations, participants gain foundational knowledge crucial for understanding AI's impact on decision accuracy. This module sets the stage for practical applications and advanced techniques in subsequent sessions, providing a solid foundation for navigating the intersection of AI and effective decision-making in business.
What's included
6 videos3 readings1 assignment
Show info about module content
6 videos•Total 21 minutes
Introduction to the Specialization•2 minutes
Introduction to Course Two•1 minute
Introduction to Decision Science•4 minutes
Learning How to Train Models to Make Decisions•6 minutes
ML-Based Decision Making: Subjectivity and Bias•6 minutes
This module is dedicated to the practical aspects of implementing AI decision models within a business framework. Participants will be guided through the process of building and training different types of AI models, encompassing model identification, data preparation, feature engineering, and the application of model training and validation techniques. The module further explores the seamless integration of AI into existing business systems, focusing on workflows, API integration, and efficient data flow management.
What's included
6 videos6 readings1 assignment
Show info about module content
6 videos•Total 17 minutes
Short Term and Long Term Rewards•4 minutes
Improving Business Processes Using AI•4 minutes
Introduction to RL Integration with Workflow Management Systems•3 minutes
RL Integration with Workflow Management Systems Part One•2 minutes
RL Integration with Workflow Management Systems Part Two•2 minutes
RL Integration with Workflow Management Systems Part Three•2 minutes
6 readings•Total 60 minutes
Short Term and Long Term Rewards Key Topics•10 minutes
Improving Business Processes Using AI Key Topics•10 minutes
Introduction to RL Integration with Workflow Management Systems Key Topics•10 minutes
RL Integration with Workflow Management Systems Part One Key Topics•10 minutes
RL Integration with Workflow Management Systems Part Two Key Topics•10 minutes
RL Integration with Workflow Management Systems Part Three Key Topics•10 minutes
1 assignment•Total 30 minutes
Module 2 Quiz•30 minutes
AI Technologies for Decision Support
Module 3•2 hours to complete
Module details
This module moves from model‑building mechanics to strategic, data‑driven decision support. You will compare supervised, unsupervised, and reinforcement techniques, apply natural‑language and predictive analytics—including large language models—to real business questions, and weigh machine‑learning recommendations against human cognitive factors to select the most effective approach for each decision context.
What's included
10 videos9 readings1 assignment
Show info about module content
10 videos•Total 27 minutes
Using Human Behavior and Text Analysis for Decision Insights•4 minutes
Introduction to Utilizing Predictive Models for Business Strategy•3 minutes
Utilizing Predictive Models for Business Strategy Part One•1 minute
Utilizing Predictive Models for Business Strategy Part Two•2 minutes
Utilizing Predictive Models for Business Strategy Part Three•3 minutes
Introduction to Getting Advice from LLMs•4 minutes
Getting Advice from LLMs Part One•2 minutes
Getting Advice from LLMs Part Two•1 minute
Artificial General Intelligence•5 minutes
Course 2 Conclusion•1 minute
9 readings•Total 90 minutes
Using Human Behavior and Text Analysis for Decision Insights Key Topics•10 minutes
Introduction to Utilizing Predictive Models for Business Strategy Key Topics•10 minutes
Utilizing Predictive Models for Business Strategy Part One Key Topics•10 minutes
Utilizing Predictive Models for Business Strategy Part Two Key Topics•10 minutes
Utilizing Predictive Models for Business Strategy Part Three Key Topics•10 minutes
Introduction to Getting Advice from LLMs Key Topics•10 minutes
Getting Advice from LLMs Part One Key Topics•10 minutes
Getting Advice from LLMs Part Two Key Topics•10 minutes
Artificial General Intelligence Key Topics•10 minutes
1 assignment•Total 30 minutes
Module 3 Quiz•30 minutes
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.