Tecnológico de Monterrey
Analíticas y Métricas de Marketing
Tecnológico de Monterrey

Analíticas y Métricas de Marketing

This course is part of Analíticas de Marketing Digital Specialization

Taught in Spanish

9,851 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.7

(130 reviews)

|

98%

Beginner level

Recommended experience

29 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

15 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(130 reviews)

|

98%

Beginner level

Recommended experience

29 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Analíticas de Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

En este primer tema vamos a tratar de la definición de analítica web, herramientas y métricas. Así mismo, daremos una introducción a la terminología básica, donde también hablaremos de las etapas de la analítica web.

What's included

2 videos14 readings4 quizzes1 discussion prompt

En la segunda parte de este curso nos centraremos en entender la relación que se presenta entre el Marketing Digital y la Analítica Digital. Donde también nos concentraremos en la creación para definir un plan básico de medición, y la forma de hacerlo adecuadamente.

What's included

2 videos10 readings3 quizzes1 discussion prompt

En este tercer tema del curso nos enfocaremos en conocer los principales Análisis de Marketing Digital. Además, también nos concentraremos en las audiencias y segmentos, así como el Análisis de Grupos y de la competencia.

What's included

2 videos10 readings3 quizzes1 peer review1 discussion prompt

En este último tema del curso nos centraremos en comprender la importancia de los Embudos de Conversión, así como sus diferentes tipos. También revisaremos lo importante que es impulsar el uso de la Analítica Digital para una mejor toma de decisiones.

What's included

3 videos11 readings5 quizzes1 discussion prompt

Instructor

Instructor ratings
4.6 (39 ratings)
Rafael José Arria Ramos
Tecnológico de Monterrey
2 Courses12,778 learners

Offered by

Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 130

4.7

130 reviews

  • 5 stars

    80.91%

  • 4 stars

    12.97%

  • 3 stars

    1.52%

  • 2 stars

    3.05%

  • 1 star

    1.52%

MV
5

Reviewed on Apr 24, 2023

GM
5

Reviewed on Apr 4, 2023

MP
4

Reviewed on Feb 11, 2021

New to Marketing? Start here.

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