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Business Metrics for Data-Driven Companies, Duke University

4.6
5,099 ratings
1,030 reviews

About this Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews

By AC

Nov 03, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept

By JJ

Feb 27, 2017

It's the first course from the specification, which makes us better understand the necessary business metrics for data-driven companies, and it is a good entry for following modules. Help me a lot.

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994 Reviews

By Dimitri M-Poha

May 16, 2019

This course has helped me understand the importance of Business Metrics in data analysis.

By Islam Mammadov

May 13, 2019

This course was amazing to learn about how big business operations and what kind of metrics they are used to evaluate their overall performance.

By Shady Elbassiouny

May 11, 2019

The course is an eye opening on new concepts. I learned a lot from it. My only comment will be the fault in calculation in one slide should have been amended once discovered even through text if recording a video will be difficult.

By Hayder

May 09, 2019

Very good course with details explanation

By KRUTI SHAH

May 08, 2019

Its a decent course.

By Chris Wellington

May 07, 2019

Good course, there have been some changes in the "market" and a few quick updates would be ideal. I do not see where the value is in learning investors and their math, not used in the final projects and not truly relevant to this general course, unless you are a finance, MBA or other such major or looking to take courses with this content.

By Siham Afatta

May 02, 2019

An excellent introductory course that helps me set a career purpose of my learning.

By Rae Liu

Apr 29, 2019

Very useful concepts

By shivam

Apr 28, 2019

Excellent course, lecturer is very easy to understand and patient.

Very easy to even understand for someone newby like me :)

Thanks.

By Abhay Agarwal

Apr 26, 2019

Course was explained very well but I didn't get the point of including investment lectures with business metrics.