Behavioral Finance: Investor Psychology and Biases

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Behavioral Finance: Investor Psychology and Biases

This course is part of Sustainable Finance and ESG Management Specialization

Instructor: TSV Learning

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4 modules

Gain insight into a topic and learn the fundamentals.

9 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Analyze herd mentality, loss aversion, and cognitive biases to explain investor behavior during market fluctuations.
Evaluate speculative bubbles, framing bias, and financial product design to understand their influence on investment decisions.
Assess financial marketing, ESG claims, and risk disclosures to identify misleading information and support investor protection.

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This course is part of the Sustainable Finance and ESG Management Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 4 modules in this course

Why do investors follow market trends, panic during crashes, or trust persuasive financial claims? Explore behavioral finance and discover how psychology shapes investment decisions, risk perception, and market behavior.

Designed for retail investors, finance students, financial advisers, and fintech professionals, this course examines herd mentality, loss aversion, fear-driven trading, and cognitive biases that influence financial choices. Analyze the GameStop episode, speculative market bubbles, and recurring patterns of investor behavior. Learn how framing bias, financial product design, and investment notifications influence decision-making and risk-taking. Explore risk communication, financial marketing, and ESG investing. Evaluate risk labels, promotional messages, sustainability claims, and ESG performance narratives to identify misleading simplifications, missing context, and potential greenwashing. Through real-world financial communication cases, you'll learn to assess investor psychology, develop structured decision checklists, evaluate transparent disclosures, and recommend ethical behavioral strategies that strengthen investor protection. What makes this course distinctive is its combination of investor psychology, market speculation, financial communication, and ethical product design, helping you make more informed investment decisions.

Explore the emotional and social drivers of financial decisions. Identify herd mentality, loss aversion and fear-driven reactions, then use rational decision frameworks to respond more consistently during market stress.

What's included

6 videos4 assignments

6 videosTotal 62 minutes

Psychology Behind Financial Decisions11 minutes
What Is Herd Mentality?11 minutes
Understanding Loss Aversion9 minutes
Fear-driven Market Behavior10 minutes
Investor Bias During Crashes12 minutes
Building Rational Decision Frameworks10 minutes

4 assignmentsTotal 60 minutes

Investor Psychology and Behavioral Biases30 minutes
Psychology and Herd Behavior10 minutes
Loss Aversion and Fear-Driven Markets10 minutes
Crash Biases and Rational Decision-Making10 minutes

Analyze retail investor behavior in the GameStop episode, recurring patterns in speculative bubbles, and the ways framing and financial product design influence investment choices.

What's included

6 videos4 assignments

6 videosTotal 52 minutes

GameStop and Investor Psychology8 minutes
Institutional Discipline and Retail Influence7 minutes
Psychology of Speculative Market Bubbles9 minutes
Recurring Patterns in Market Bubbles7 minutes
Understanding Framing Bias13 minutes
Financial Product Design and Behavior7 minutes

4 assignmentsTotal 60 minutes

Speculation, Market Bubbles, and Choice Architecture30 minutes
GameStop and Investor Behavior10 minutes
Speculative Bubbles and Recurring Patterns10 minutes
Framing Bias and Financial Product Design10 minutes

Examine how notifications, risk labels, advertising and simplified financial messages shape perceived risk and investor behavior. Evaluate how ESG performance and return framing can mislead without sufficient context.

What's included

6 videos4 assignments

6 videosTotal 52 minutes

Notifications and Investor Decision-Making9 minutes
Psychology of Investment Risk Communication8 minutes
Risk Labels and Investor Perception9 minutes
Financial Marketing and Investor Psychology10 minutes
Marketing Simplification and Investor Misperceptions8 minutes
ESG Performance and Return Framing9 minutes

4 assignmentsTotal 60 minutes

Investor Communication and Risk Perception30 minutes
Notifications and Risk Communication10 minutes
Risk Labels and Financial Marketing10 minutes
Marketing Simplification and ESG Return Framing10 minutes

Assess sustainability claims, ethical ESG framing, transparent disclosures and behavioral product strategies. Apply lessons from decision friction and corporate communication cases to strengthen investor protection.

What's included

7 videos4 assignments

7 videosTotal 61 minutes

Sustainable Investment Claims and Perceptions8 minutes
Ethics of ESG Investment Framing8 minutes
Transparency in Financial Communication9 minutes
Behavioral Strategies in Financial Products9 minutes
Decision Friction and Investor Protection8 minutes
Corporate Financial Communication Failures9 minutes
Lessons from Financial Communication Cases9 minutes

4 assignmentsTotal 60 minutes

Ethical Financial Communication and Investor Protection30 minutes
Sustainable Investment Claims and ESG Ethics10 minutes
Transparency and Behavioral Product Strategies10 minutes
Decision Friction and Financial Communication Cases10 minutes

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Instructor

TSV Learning

The Skill Valley

83 Courses544 learners

Offered by

The Skill Valley

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