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Brand Positioning and Marketing Strategy

Instructor: EDUCBA

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

9 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Analyze consumer buying behaviour and evaluate market segmentation strategies.
Develop brand positioning using pricing, distribution, and communication techniques.
Apply integrated marketing strategies to address real-world business challenges.

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There are 4 modules in this course

Learn how to analyze consumer behavior, develop brand positioning strategies, and apply marketing mix techniques to build strong and differentiated brands. This course provides practical skills in segmentation, targeting, positioning, pricing, distribution, and integrated marketing communication.

The course begins with consumer buying behavior and market segmentation, helping learners understand how psychological, social, and environmental factors influence customer decisions. Learners will explore how businesses identify customer groups and design targeted strategies to meet market needs. As the course progresses, learners focus on crafting strong brand positioning through product differentiation, competitive analysis, and marketing mix decisions. The course explains how clear positioning helps brands create a distinct identity and strengthen customer perception. Advanced modules cover pricing frameworks, distribution strategies, promotional tools, communication processes, and integrated marketing communication techniques. Learners will understand how pricing, availability, and promotion work together to support brand equity and influence consumer behavior. What makes this course unique is its structured progression from consumer insights to marketing execution. By the end of the course, learners will be able to analyze customer needs, design targeted positioning strategies, apply marketing mix decisions, and create effective communication plans for real-world branding and marketing success.

Module details

This module explores the fundamentals of consumer buying behaviour, including psychological, social, and environmental influences, and introduces market segmentation strategies to effectively target and position brands.

What's included

6 videos4 assignments

6 videosTotal 58 minutes

Consumer Buying Behaviour of Brands9 minutes
Individual and Environmental determinants affecting human behaviour9 minutes
Scope of Consumer Buying Behaviour15 minutes
Consumer buying decisions4 minutes
Segmentation types9 minutes
Understanding Brand Positioning12 minutes

4 assignmentsTotal 60 minutes

Graded - Understanding Consumer Mindset & Market Segmentation30 minutes
How Consumers Think and Act10 minutes
Exploring Consumer Decision Dynamics10 minutes
Segmenting the Market Effectively10 minutes

This module focuses on building effective brand positioning strategies by leveraging product differentiation, competitive analysis, and the marketing mix to create a distinct brand identity.

What's included

6 videos4 assignments

6 videosTotal 46 minutes

Positioning Strategies8 minutes
Positioning by price product class6 minutes
More on Positioning Strategies7 minutes
Introduction to the marketing mix9 minutes
Understanding Product mix7 minutes
Understanding Product mix and Product Assortment8 minutes

4 assignmentsTotal 60 minutes

Graded- Crafting Strong Brand Positioning30 minutes
Fundamentals of Brand Positioning10 minutes
Advanced Positioning Approaches10 minutes
Product Strategy Essentials10 minutes

This module examines pricing frameworks and distribution strategies, enabling learners to design effective pricing models and optimize product availability across channels.

What's included

6 videos4 assignments

6 videosTotal 50 minutes

Process of Setting the Price9 minutes
Concept of Pricing in detail7 minutes
Types of Pricing11 minutes
Overview of Distribution channel type7 minutes
Channel intensity8 minutes
Marketing Communication10 minutes

4 assignmentsTotal 60 minutes

Graded - Pricing and Distribution Strategy30 minutes
Pricing Foundations10 minutes
Pricing Techniques and Models10 minutes
Distribution Strategy Optimization10 minutes

This module covers marketing communication processes, promotional tools, and integrated marketing communication (IMC) strategies to build brand equity and influence consumer behavior.