Build and Execute an Organisational AI Strategy

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Build and Execute an Organisational AI Strategy

This course is part of Harnessing AI for Business Impact Specialization

Instructors: Veronica Moran

14,763 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

1,257 reviews

Intermediate level

Recommended experience

Flexible schedule

5 hours to complete

Learn at your own pace

96%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

1,257 reviews

Intermediate level

Recommended experience

Flexible schedule

5 hours to complete

Learn at your own pace

96%

Most learners liked this course

Skills you'll gain

Tools you'll learn

Generative AI

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments¹

AI Graded see disclaimer

Taught in English

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This course is part of the Harnessing AI for Business Impact Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 4 modules in this course

AI is the hottest, most exciting technology to burst onto the scene in recent years. Its impact is so big, it is revolutionizing industries all over the globe. If you are an executive, you may be wondering how to harness AI's incredible power for your organization. Well, this course is going to show you how to do just that.

This Short Course was created to help leaders in organizations harness the power of AI to create long-term value for their businesses. By completing this course you'll be able to develop and execute an effective AI Strategy for your organization that enables efficiency, growth, and an increased competitive advantage. More specifically, in this 1.5-hour long course, you will learn how to develop your organization's GenAI capability to enable the sustainable delivery of AI-powered solutions, analyze the potential applications of GenAI in your organization, identify opportunities for improvement and expansion, and apply a governance structure that assures the implementation of GenAI solutions that are ethical and compliant with legislation. This course is unique because it will give you all the essentials you will need to turn your organization into an AI-fueled powerhouse.

The course emphasizes the significance of AI in today's technological landscape, highlighting its transformative impact across industries. Led by Veronica Moran, this course focuses on empowering executives to harness AI's potential for organizational growth. Veronica, an expert in technology and innovation, specializes in leveraging emerging technologies like AI to create value for organizations. By completing this course, you will gain the tools necessary to establish sustainable AI capabilities within your organization; improve AI literacy among your staff; and identify, prioritize and implement AI solutions that are aligned with business goals, ethical and compliant.

What's included

1 video1 reading

In this lesson, you will learn how to evaluate an organization's current GenAI capability. You'll explore how to conduct an audit and analyze an organization's capability in comparison to a capability maturity model. Then, you'll delve into the four key steps involved in designing a GenAI capability that is customized to any organization.

What's included

5 videos3 readings1 assignment

5 videosTotal 40 minutes

Assessing You Current GenAI Capabilities: Audit8 minutes
Benchmarking Your Current GenAI Capabilities: AI Maturity Model8 minutes
Step 1: Uplifting the AI literacy for Your Staff8 minutes
Step 2: Roll Out of Company-Wide AI Tools9 minutes
Step 3: Human Resources7 minutes

3 readingsTotal 30 minutes

How to Run a Digital Capability Assessment10 minutes
Getting Started with AI Tools10 minutes
How to Build an Effective Gen AI Capability10 minutes

1 assignmentTotal 9 minutes

Knowledge Check: Crafting a GenAI Capability for Sustainable AI Solutions9 minutes

In this lesson, you will explore real-world examples and learn how to to harness GenAI to mitigate against disruption, introduce efficiencies, and increase revenue for your organization.

What's included

3 videos4 readings1 assignment

3 videosTotal 23 minutes

Mitigating Disruption in an AI Landscape: Performing a Risk Assessment8 minutes
Initiatives for Introducing Efficiences8 minutes
AI Initiatives: Evaluating Ideas Using the Innovation Process 7 minutes

4 readingsTotal 40 minutes

Case Study: How Global Companies Use AI to Prevent Supply Chain Disruptions10 minutes
Case Study: How Gen AI Is Reshaping Fashion’s Creativity and Introducing Efficiencies10 minutes
Case Study: How Duolingo Innovated Their Product for Effective Learning10 minutes
Disruptive Innovation10 minutes

1 assignmentTotal 12 minutes

Knowledge Check: Harnessing AI: Initiatives For Improving Your Business 12 minutes

In this lesson, you will explore the issues of AI ethics and regulatory compliance, and gain tools for implementing an AI governance structure.

What's included

2 videos3 readings3 assignments1 ungraded lab

2 videosTotal 18 minutes

GenAI Ethics: An Introduction10 minutes
Implementing AI Governance Structure8 minutes

3 readingsTotal 22 minutes

Global Standards to Consider10 minutes
AIGA AI Governance Framework10 minutes
[Optional] The Generative AI Lab Playground2 minutes

3 assignmentsTotal 56 minutes

Case Study Activity: Can Bargain Mart Modernize?20 minutes
Knowledge Check: Structuring GenAI for Ethical Compliance6 minutes
Graded Quiz30 minutes

1 ungraded labTotal 60 minutes

[Optional] Access Your Gemini Pro GenAI Playground60 minutes

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Instructors

Instructor ratings

(999 ratings)

Veronica Moran

Coursera

1 Course14,763 learners

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Reviewed on Aug 28, 2024

The course offers a practical framework that can be implemented immediately by any organization.

Reviewed on Mar 28, 2026

It is excellent course and gets many ideas for understanding and implementation. A good start in this field. Thanks

Reviewed on Apr 4, 2026

Generally, the course is informative, well-structured, and a good overview of the Deep Tech environment in India.

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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