In this course you will learn how corporations create, capture, and maintain value, going beyond the management of a single line of business. It is thus a complement to (and should typically follow) a course on Business Strategy, which focuses on developing and sustaining competitive advantage for a single business unit. Here, you will be able to better understand and learn the tools to analyze and manage decisions from a corporate-level perspective, which emphasizes the management of multiple businesses and multiple stakeholders. Examples of such decisions include vertical integration, diversification, mergers and acquisitions, strategic alliances, international expansion, global strategy, corporate governance and corporate social responsibility.
Corporate Strategy
This course is part of Strategic Leadership and Management Specialization
Instructors: Joe Mahoney
52,572 already enrolled
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(1,139 reviews)
What you'll learn
Explain how corporations create and capture value as multi-business enterprises.
Analyze complex strategic business situations and formulate coherent corporate strategies.
Use tools and frameworks to make choices regarding corporate scope, corporate transactions and global strategy.
Apply strategic analysis to corporate governance and stakeholder management for long run strategic success.
Skills you'll gain
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There are 5 modules in this course
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
What's included
2 videos6 readings1 assignment1 discussion prompt
This module focuses on corporate strategy with particular emphasis on the scope of the firm. Both vertical integration (vertical scope) and diversification (horizontal scope) are addressed. The module seeks to explain the relative advantages of (and alternatives to) vertical integration and diversification; and when and how they can be used to create a competitive advantage.
What's included
8 videos2 readings1 assignment
This module focuses on corporate strategy with particular emphasis on transactions used by companies to change or manage the scope of the firm. Mergers and acquisitions, divestitures, and strategic alliances are the specific transactions focused on. Challenges and best practices with respect to each are discussed.
What's included
11 videos2 readings1 assignment1 peer review1 discussion prompt
This module focuses on global strategy and strategies for competing around the world. It explains how companies can expand into other countries using different entry modes, and why multinational enterprises adopt different global strategies.
What's included
5 videos2 readings1 assignment
This module focuses on the characteristics of public firms, management of different stakeholders, and corporate social responsibility. It also describes various mechanisms of corporate governance used to mitigate agency problems and align managerial action with stakeholder (particularly shareholder) goals.
What's included
4 videos4 readings1 assignment1 plugin
Instructors
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University of Illinois Urbana-Champaign
University of London
University of Illinois Urbana-Champaign
University of Illinois Urbana-Champaign
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Reviewed on Aug 31, 2020
I enjoyed watching videos made by the prof somaya and from this course I understood different strategies that firms can take to stay at the top in their businesses.
Reviewed on Jul 29, 2019
Thanks for offering a useful course with lots of supporting videos, presentations, pdf files, and materials to test my comprehension level. Would definitely recommend.
Reviewed on May 21, 2020
THe course was so much overwhelming in touching majority of the concepts that it is an holistic experience in a strategy course seen in recent past.
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