About this Course

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Learner Career Outcomes

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started a new career after completing these courses

45%

got a tangible career benefit from this course

25%

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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 17 hours to complete
English
Subtitles: English

Skills you will gain

Strategic ManagementBusiness ModelStrategic ThinkingBusiness Strategy

Learner Career Outcomes

83%

started a new career after completing these courses

45%

got a tangible career benefit from this course

25%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 17 hours to complete
English
Subtitles: English

Offered by

University of Illinois at Urbana-Champaign logo

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(5,190 ratings)Info
Week
1

Week 1

2 hours to complete

Course Orientation

2 hours to complete
2 videos (Total 10 min), 5 readings, 1 quiz
2 videos
About Deepak Somaya1m
5 readings
Syllabus20m
About the Discussion Forums10m
Glossary10m
Description of Organizations and Brands10m
Updating Your Profile10m
1 practice exercise
Orientation Quiz30m
5 hours to complete

Module 1: Leading Strategically

5 hours to complete
14 videos (Total 88 min), 4 readings, 2 quizzes
14 videos
Executive Interviews Introduction1m
1-1.1: Mission, Vision & Values6m
Executive Expert Introductions5m
Executive Expertise: Mission and Values6m
Mission and Values: Role of Leadership7m
1-2.1: Introduction to Business Models8m
1-2.2: The V.A.R.S. Framework, Part 112m
1-2.3: The V.A.R.S. Framework, Part 210m
Executive Expertise: Business Models7m
1-3.1: Coherence, Fit and SWOT6m
Case Introduction – Uber6m
Uber Case Study Summary5m
Like this course? Learn more with the iMBA! (optional)1m
4 readings
Module 1 Overview10m
Module 1 Readings10m
Instructions for Case Study Analysis – Uber10m
Module 1 Discussions10m
1 practice exercise
Module 1 Quiz30m
Week
2

Week 2

3 hours to complete

Module 2: External Analysis

3 hours to complete
9 videos (Total 83 min), 4 readings, 2 quizzes
9 videos
2-1.1 The PESTEL Framework9m
Executive Expertise: The External Environment6m
2-2.1 Structure, Conduct and Performance15m
2-2.2 Introducing the 5 Forces Framework16m
2-2.3 Applying the 5 Forces Framework5m
2-3.1 Dynamic Industry Analysis12m
Case Introduction – The Soft Drink Industry8m
The Soft Drink Industry Case Study Summary4m
4 readings
Module 2 Overview10m
Module 2 Readings10m
Module 2 Discussions10m
Instructions for Case Study Analysis – The Soft Drink Industry10m
1 practice exercise
Module 2 Quiz10m
Week
3

Week 3

3 hours to complete

Module 3: Internal Analysis and Competitive Advantage

3 hours to complete
8 videos (Total 64 min), 4 readings, 2 quizzes
8 videos
3-1.1 Competitive Advantage & Firm Performance9m
3-2.1 Activities of the Firm11m
3-2.2 Resources and Capabilities10m
3-3.1 Sustained Competitive Advantage10m
Executive Expertise: Competitive Advantage8m
Case Introduction – Starbucks Corporation7m
Starbucks Case Study Summary2m
4 readings
Module 3 Overview10m
Module 3 Readings10m
Instructions for Case Study Analysis – Starbucks10m
Module 3 Discussions10m
1 practice exercise
Module 3 Quiz30m
Week
4

Week 4

4 hours to complete

Module 4: Strategic Positioning and Strategic Renewal

4 hours to complete
11 videos (Total 72 min), 5 readings, 2 quizzes
11 videos
4-1.1 Generic Business Strategies12m
Executive Expertise: Strategic Positioning8m
4-2.1 Dual Strategies9m
4-3.1 Strategic Renewal8m
Executive Expertise: Strategic Renewal6m
4-4 The Manager’s Journey: Advice from Our Experts9m
Course Conclusion2m
Gies Online Programs3m
Case Introduction – Lego Group4m
Lego Case Study Summary2m
5 readings
Module 4 Overview10m
Module 4 Readings10m
Module 4 Discussions10m
Congratulations!10m
Instructions for Case Study Analysis – Lego10m
1 practice exercise
Module 4 Quiz10m

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About the Strategic Leadership and Management Specialization

Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy. Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses. The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program....
Strategic Leadership and Management

Frequently Asked Questions

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    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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