University of Illinois at Urbana-Champaign

Business Strategy

This course is part of Strategic Leadership and Management Specialization

Taught in English

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Deepak Somaya

Instructor: Deepak Somaya

78,983 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(1,880 reviews)

|

97%

Intermediate level
Some related experience required
18 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

Details to know

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Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(1,880 reviews)

|

97%

Intermediate level
Some related experience required
18 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

See how employees at top companies are mastering in-demand skills

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This course is part of the Strategic Leadership and Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

What's included

3 videos6 readings1 quiz1 discussion prompt

The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.

What's included

10 videos4 readings1 quiz1 peer review

The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.

What's included

9 videos4 readings1 quiz1 peer review

The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.

What's included

8 videos4 readings1 quiz1 peer review

The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.

What's included

10 videos6 readings1 quiz1 peer review1 plugin

Instructor

Instructor ratings
4.8 (370 ratings)
Deepak Somaya
University of Illinois at Urbana-Champaign
7 Courses94,692 learners

Offered by

Recommended if you're interested in Business Strategy

Get a head start on your degree

This course is part of the following degree programs offered by University of Illinois at Urbana-Champaign. If you are admitted and enroll, your coursework can count toward your degree learning and your progress can transfer with you.

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Learner reviews

Showing 3 of 1880

4.8

1,880 reviews

  • 5 stars

    82.89%

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    14.33%

  • 3 stars

    1.80%

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  • 1 star

    0.42%

HL
5

Reviewed on Aug 25, 2018

TL
5

Reviewed on Mar 18, 2020

RR
5

Reviewed on Jan 5, 2018

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