Digital Marketing with AI

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Digital Marketing with AI

This course is part of Generative AI for Business Leaders Specialization

Instructor: Anton Voroniuk

Top Instructor

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7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Develop data-driven content strategies and create engaging posts using ChatGPT, Gemini, and Copilot and other GenAI tools.
Use AI for customer segmentation, predictive analytics, and hyper-personalized campaigns across channels.
Create visually consistent, brand-aligned images and videos using AI creative tools and workflows.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Generative AI for Business Leaders Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 7 modules in this course

This course unlocks the power of Artificial Intelligence for modern digital marketing, teaching you the invaluable techniques used by leading brands. Upon completion, you will be able to apply generative AI tools like ChatGPT, Gemini, and Copilot to develop data-driven content strategies, create engaging social media posts, and optimize your website for search engines. You will master the art of prompt engineering and learn to build reusable workflows that streamline your everyday marketing tasks, from content creation to competitive analysis.

By enrolling, you will gain a significant competitive edge, transforming your approach to marketing challenges. This course empowers you to move beyond theory and master practical skills in hyper-personalization, customer journey mapping, and automated email marketing. What makes this program unique is its hands-on approach; you won’t just learn about AI, you’ll build real assets, analyze case studies from companies like Netflix and Coca-Cola, and generate your own creative content. If you are a beginner looking to get on track with the latest industry trends, this course provides a structured treasure trove of practical techniques to serve as your guide.

Learn the fundamentals of artificial intelligence in marketing, explore key generative AI tools, and discover how to build reusable prompt workflows for everyday marketing tasks.

What's included

5 videos1 reading

5 videosTotal 20 minutes

Introduction to the Course2 minutes
What is AI and Why it Matters for Marketers5 minutes
Intro to Generative AI Tools: ChatGPT, Gemini, Copilot5 minutes
Building Reusable Prompt Libraries in Notion2 minutes
Using a Content Creation Template in Notion6 minutes

1 readingTotal 15 minutes

The Most Essential Prompt Engineering Techniques for Marketers15 minutes

Explore how AI tools can help marketers develop content strategies, generate content calendars, analyze competitors, and produce engaging brand-aligned content across platforms.

What's included

6 videos2 readings1 assignment

6 videosTotal 25 minutes

Content Strategy Creation with ChatGPT3 minutes
Content Calendar Creation Using ChatGPT3 minutes
Market and Competitive Analysis Case Studies8 minutes
Master AI-Powered Post Creation Using Manus4 minutes
Transforming Your Text with ChatGPT4 minutes
Using Copilot to Generate Engaging Content for Social Media2 minutes

2 readingsTotal 25 minutes

Maintaining the Brand Voice While Using Generative AI10 minutes
Prompt Library: 40 Social Media Content Prompts15 minutes

1 assignmentTotal 10 minutes

Check Your Knowledge10 minutes

Discover how to use AI to create long-form content, optimize websites for SEO, and repurpose content efficiently across multiple digital channels.

What's included

4 videos1 reading

Understand how AI enables advanced customer segmentation, predictive analytics, and personalized marketing experiences throughout the customer journey.

What's included

4 videos1 reading1 assignment

4 videosTotal 18 minutes

AI for Customer Segmentation & Predictive Analytics4 minutes
Case Study Analysis: Netflix's Hyper-Personalization Engine4 minutes
Case Study Analysis: Calm App's Increased Usage with Amazon Personalize4 minutes
Customer Journey Map via DeepSeek AI6 minutes

1 readingTotal 15 minutes

Creating Personalized Marketing Experiences at Scale15 minutes

1 assignmentTotal 20 minutes

Check Your Knowledge20 minutes

Learn how AI can enhance email marketing and advertising performance by optimizing messaging, improving engagement, and generating high-performing campaign content.

What's included

5 videos1 reading

5 videosTotal 16 minutes

AI for Email and Ad Optimization 5 minutes
Case Study Analysis: Farfetch's 7% Open Rate Increase with Phrasee5 minutes
Case Study Analysis: JPMorgan Chase's 450% Click Increase with Persado3 minutes
Utilizing Copilot for Email Marketing2 minutes
Creating Marketing Emails for Product Launches2 minutes

1 readingTotal 15 minutes

Email Campaign Template Library15 minutes

Explore how AI-powered tools can generate images, videos, and social media creatives while maintaining visual consistency and brand identity.

What's included

6 videos2 readings1 assignment

6 videosTotal 24 minutes

AI for Image and Video Generation3 minutes
AI-Powered Image Generation for Marketing3 minutes
Case Study Analysis: Coca-Cola's "Create Real Magic" Campaign4 minutes
Case Study Analysis: Nike's "Never Done Evolving" Campaign5 minutes
Generating Social Media Creatives using AI4 minutes
Generating Videos from Images5 minutes

2 readingsTotal 25 minutes

Maintaining Consistency When Using AI Image Generators10 minutes
Image Generation Prompt Library: 50+ Prompts15 minutes

1 assignmentTotal 20 minutes

Check Your Knowledge20 minutes

Bring everything together by building AI-driven marketing workflows while understanding ethical considerations and the strategic role of AI in modern marketing.

What's included

3 videos1 reading1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

(5 ratings)

Top Instructor

Anton Voroniuk

SkillsBooster Academy

47 Courses19,153 learners

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SkillsBooster Academy

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.