Email Analytics Basics

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Email Analytics Basics

This course is part of AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization

Instructor: Professionals from the Industry

Included with

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14 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

14 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Build a multi-section email analytics dashboard integrating KPIs, engagement trends, and campaign comparisons using Excel or Google Sheets.
Evaluate campaign performance using CTR, bounce rates, UTM data alongside open rates, accounting for privacy features that can inflate open tracking.
Analyze A/B testing results and engagement timing patterns to generate specific, data-driven subject-line and send-time recommendations.
Design stakeholder-ready visualizations and reporting formats that communicate email program insights clearly to non-technical business audiences.

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Build your subject-matter expertise

This course is part of the AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 14 modules in this course

You already know the basics of email marketing. Now it's time to turn that knowledge into a professional-grade analytics practice. In this course, you'll build a complete email analytics dashboard that pulls together performance metrics, engagement trends, A/B testing results, and strategic recommendations into a single, stakeholder-ready deliverable.

You'll work with six months of real campaign data to track key performance indicators, interpret open and click-rate patterns, apply UTM tracking to attribute campaign outcomes, and communicate findings clearly to business audiences. Along the way, you'll develop the reporting and visualization skills that separate strong marketing analysts from tactical executors. By the end, you'll have a portfolio-ready dashboard that demonstrates your ability to move from raw data to actionable insight — exactly the kind of work employers look for in email marketing and digital analytics roles.

Establish foundational understanding of email marketing metrics and their business significance for data-driven marketing decisions.

What's included

3 videos1 reading1 assignment

Develop practical skills for navigating MailChimp's analytics dashboard and interpreting campaign performance data for strategic decision-making.

What's included

2 videos2 readings1 assignment

Build practical tracking systems for email marketing performance monitoring and develop strategic goal-setting capabilities for continuous improvement.

What's included

3 videos1 reading2 assignments

Learners will understand the analytics gap that UTM parameters solve and master the fundamentals of UTM parameter structure for email tracking.

What's included

2 videos2 readings2 assignments

Learners will implement UTM parameters in real email campaigns using Google's URL Builder and demonstrate how UTM tracking connects email activity to business results.

What's included

2 videos2 readings3 assignments

2 videosTotal 8 minutes

Connecting Email Activity to Business Results2 minutes
UTM Parameter Implementation Methods6 minutes

2 readingsTotal 10 minutes

UTM Parameter Best Practices5 minutes
Podcast: UTM Data Analysis in Google Analytics5 minutes

3 assignmentsTotal 20 minutes

UTM Implementation Best Practices5 minutes
Build and Implement UTM Parameters10 minutes
UTM Parameter Fundamentals5 minutes

Learners will identify timeframes that typically show high email engagement and understand the factors that influence optimal send timing.

What's included

3 videos1 reading2 assignments

Learners will monitor daily email opens and clicks and report trends to inform timing strategies.

What's included

4 videos1 reading3 assignments

4 videosTotal 11 minutes

From Data to Strategic Advantage2 minutes
Building an Engagement Monitoring System5 minutes
Creating Engagement Reports - Part 12 minutes
Creating Engagement Reports - Part 22 minutes

1 readingTotal 8 minutes

From Monitoring to Optimization8 minutes

3 assignmentsTotal 55 minutes

Final Course Assessment - Email Engagement Timing Mastery30 minutes
Engagement Tracking and Visualization20 minutes
Engagement Monitoring and Reporting5 minutes

This module equips marketing professionals with strategic KPI monitoring skills and dashboard management expertise for email marketing campaigns.

What's included

3 videos1 reading1 assignment

Learners will master the systematic process of updating KPI dashboards with email campaign data, transforming raw metrics into strategic business intelligence through effective visualization, contextual annotation, and stakeholder-focused presentation techniques.

What's included

4 videos1 reading2 assignments

Learners develop essential reporting skills that transform campaign data into actionable insights for team decision-making and professional credibility.

What's included

3 videos1 reading1 assignment

Learners will develop the essential skill of transforming raw email campaign metrics into strategic one-page summary reports that drive business decisions and demonstrate professional analytical capabilities.

What's included

3 videos1 reading2 assignments

Learners will master the fundamentals of email A/B testing and implement simple subject line tests to drive data-driven marketing decisions.

What's included

3 videos1 reading1 assignment

Learners will master A/B test execution and analysis, implementing systematic testing processes to transform email marketing data into actionable performance insights.

What's included

3 videos1 reading2 assignments

You will create a comprehensive email analytics dashboard using spreadsheet tools (Excel or Google Sheets) and a provided six-month campaign dataset. The dashboard integrates performance metrics, engagement patterns, A/B testing results, and actionable recommendations into a single, stakeholder-ready deliverable. This project synthesizes data analysis, UTM tracking, KPI monitoring, engagement reporting, A/B testing, and communication skills into a portfolio-worthy artifact.

What's included

3 readings1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Professionals from the Industry

405 Courses58,389 learners

Offered by

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