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Email Marketing: Strategy, Segmentation & Design

This course is part of Email & Digital Marketing Strategy Specialization

Instructor: EDUCBA

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

7 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

7 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Design responsive email campaigns using segmentation and personalization.
Apply automation and deliverability strategies to improve engagement.
Analyze campaign metrics and optimize email marketing performance.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Email & Digital Marketing Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Master email marketing strategies, responsive email design, and campaign optimization techniques to improve engagement and deliver measurable results. Learn how to create professional email campaigns that connect with the right audience and drive business growth.

This course provides a complete guide to modern email marketing, helping you understand how businesses use email to build customer relationships, increase engagement, and support long-term marketing goals. You will explore the foundations of campaign planning, audience segmentation, and consumer behavior to create targeted and effective communication strategies. We’ll examine how deliverability works, including the impact of spam filters, technology trends, and subscriber behavior on campaign success. You’ll also learn how to improve targeting through segmentation and personalization techniques that make email communication more relevant and engaging. The course further explores responsive and mobile-first email design, teaching you how to create professional emails optimized for different devices and user experiences. In addition, you’ll understand legal and privacy considerations that influence responsible email marketing practices. By the end of the course, you’ll be able to confidently design, manage, and optimize email marketing campaigns using practical strategies, performance metrics, and data-driven insights.

Module details

This module introduces the core concepts of email marketing and explains how businesses use email as a powerful digital communication channel. Learners explore consumer email behavior, key advantages of email marketing, environmental influences such as spam and technology trends, and the importance of setting clear campaign objectives and measuring performance.

What's included

8 videos4 assignments

8 videosTotal 61 minutes

Introduction to Email Marketing8 minutes
Email Usage and Consumer Behavior6 minutes
Advantages of Email Marketing8 minutes
Email Marketing Environment & Trends7 minutes
Environmental Factors and Spam Impact8 minutes
Setting Email Marketing Objectives8 minutes
Spam Consequences in Email Marketing8 minutes
Measuring Email Campaign Success8 minutes

4 assignmentsTotal 60 minutes

Foundations of Email Marketing30 minutes
Understanding Email Marketing Basics10 minutes
Email Marketing Landscape10 minutes
Setting Goals and Measuring Success10 minutes

This module focuses on the strategic planning of email marketing campaigns and techniques used to improve email deliverability and audience targeting. Learners explore spam filtering, list segmentation strategies, mobile email marketing, and campaign planning techniques that help marketers create relevant and engaging email communication.

What's included

7 videos4 assignments

7 videosTotal 59 minutes

Spam Filters and Email Deliverability8 minutes
Email List Segmentation Strategies7 minutes
Email Marketing Strategies & Approaches10 minutes
Mobile Email Marketing Strategies10 minutes
Fundamentals of Email Design8 minutes
Email Personalization Techniques9 minutes
Email Testing and Pre-Send Checklist6 minutes

4 assignmentsTotal 60 minutes

Graded - Strategy, Deliverability and Targeting30 minutes
Improving Email Deliverability10 minutes
Building Effective Email Campaign Strategies10 minutes
Designing Emails that Convert10 minutes

This module explores advanced email design techniques and the importance of legal compliance in email marketing. Learners examine responsive and mobile-first email design strategies, scalable images, device-specific optimization, technical performance issues, and legal considerations related to privacy and email marketing regulations.