About this Course

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Beginner Level

General business knowledge.

Approx. 14 hours to complete
English

Skills you will gain

MarketingBusiness StrategyLeadership And ManagementCommunicationCrisis Management
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

General business knowledge.

Approx. 14 hours to complete
English

Offered by

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CertNexus

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Communicate the Business Impacts of Ethical Risks to Diverse Stakeholders

2 hours to complete
16 videos (Total 84 min), 1 reading, 1 quiz
16 videos
CEET Specialization Introduction7m
Course Welcome & Success Tips2m
Communication Is Key3m
Ethical Risk Categories7m
Communicate Ethical Risks8m
Stakeholders6m
Risks to the Individual7m
Risks to the Organization3m
Risks to Society5m
Business Impact Assessments6m
Social Impact5m
Organizational Reputation3m
Consumer Trust2m
Liability4m
Regulatory Obligations5m
1 reading
Overview2m
1 practice exercise
Communicating the Business Impacts of Ethical Risks30m
Week
2

Week 2

2 hours to complete

Design Diverse, Equitable, and Inclusive External Communication Strategies

2 hours to complete
15 videos (Total 65 min), 1 reading, 1 quiz
15 videos
Diverse, Equitable, and Inclusive Communication Strategies2m
Organizational Philosophy2m
Mission and Vision Statement3m
Disclosure Statements2m
Corporate Reporting5m
Diverse Data Ecosystem3m
Diversity as Strategic AI Maturity5m
Media Campaigns5m
Public Education Campaigns6m
Social Media3m
Media Inquiries5m
Press Conferences6m
Press Releases4m
Press Packs/Kits3m
1 reading
Overview2m
1 practice exercise
Designing Communication Strategies30m
Week
3

Week 3

2 hours to complete

Manage a Crisis, Communicate Critical Messages, and Ensure Business Continuity

2 hours to complete
12 videos (Total 60 min), 1 reading, 1 quiz
12 videos
Crisis Management8m
Crisis Communications5m
Crisis Communication Team3m
Spokesperson Training4m
Notification Systems2m
Vulnerability Audit4m
Business Continuity Plans5m
Disaster Recovery Plans5m
Incident Response Plans6m
Reputational Risk Management6m
Post-Crisis5m
1 reading
Overview2m
1 practice exercise
Managing a Crisis, Communicating Critical Messages, and Ensuring Business Continuity30m
Week
4

Week 4

1 hour to complete

Manage the Media During an Ethical Crisis

1 hour to complete
10 videos (Total 35 min), 1 reading, 1 quiz
10 videos
Media Communication Plans and Tools5m
Holding Statements1m
Social Media Statements6m
Feedback Monitoring and Response2m
Be Truthful about a Crisis2m
Provide Necessary Information about a Crisis4m
Establish an Ongoing Relationship with the Media2m
Leverage Multiple Kinds of Media During a Crisis3m
Prepare for Long-Term Communication4m
1 reading
Overview2m
1 practice exercise
Managing the Media During an Ethical Crisis30m

About the Certified Ethical Emerging Technologist Professional Certificate

Certified Ethical Emerging Technologist

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