Coursera Instructor Network
Gen AI for Digital Marketing Specialists
Coursera Instructor Network

Gen AI for Digital Marketing Specialists

Course

Gain insight into a topic and learn the fundamentals

Intermediate level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.

  • Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.

  • Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.

Details to know

Earn a career certificate

Add to your LinkedIn profile

Recently updated!

July 2024

Assessments

1 assignment

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There is 1 module in this course

Through interactive discussions, informative video presentations and hands-on assignments, the course showcases practical uses of GenAI in the realm of digital marketing. Students will discover how GenAI can streamline tasks such as Content Creation, Brand Development and Data Analysis for enhanced performance.

What's included

6 videos5 readings1 assignment1 peer review

Instructor

Vinita Silaparasetty
Coursera Instructor Network
10 Courses2,529 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions