Coursera Instructor Network
Gen AI for Digital Marketing Specialists
Coursera Instructor Network

Gen AI for Digital Marketing Specialists


Gain insight into a topic and learn the fundamentals

Intermediate level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.

  • Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.

  • Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.

Details to know

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Recently updated!

July 2024


1 assignment

Taught in English

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There is 1 module in this course

Through interactive discussions, informative video presentations and hands-on assignments, the course showcases practical uses of GenAI in the realm of digital marketing. Students will discover how GenAI can streamline tasks such as Content Creation, Brand Development and Data Analysis for enhanced performance.

What's included

6 videos5 readings1 assignment1 peer review


Vinita Silaparasetty
Coursera Instructor Network
10 Courses2,529 learners

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