Is programming knowledge required?

No. This course focuses on practical business applications of AI and does not require programming skills.

Which AI tools will I learn?

You will work with NotebookLM, ChatGPT, Gemini, Microsoft Copilot, Perplexity AI, Grok, Canva, Microsoft Designer, Copy.ai, Claude, Gamma AI, Synthesia, Fireflies.ai, Notion AI, and Make.com.

Will I get hands-on experience with AI tools?

Yes. The course includes demonstrations, practice assignments, role-play activities, and real-world business scenarios.

Will I learn how to use AI responsibly?

Yes. The course covers responsible AI practices, including accuracy, privacy, human oversight, and safe AI adoption.

Does the course cover different business functions?

Yes. You will explore practical AI applications in marketing, finance, operations, human resources, and enterprise knowledge management.

Is this course part of a specialization?

Yes. This course is part of the Generative AI for Business: No-Code Automation & Strategy specialization and builds on the concepts introduced in the previous course.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Generative AI for Business Process Automation

This course is part of Generative AI for Business: No-Code Automation & Strategy Specialization

Instructor: Edureka

Included with Learn more

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4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply Generative AI tools to create marketing content, customer communications, and business assets across key business functions.
Analyze business workflows to identify opportunities for improving productivity using Generative AI and automation tools.
Evaluate AI-generated outputs using responsible AI practices to ensure accuracy, privacy, and business relevance.
Build AI-powered business solutions using enterprise knowledge and modern AI tools to support informed decision-making.

Details to know

Shareable certificate

Add to your LinkedIn profile

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Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Generative AI for Business: No-Code Automation & Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Generative AI is transforming how businesses create content, engage customers, improve productivity, and use organisational knowledge. This course focuses on applying Generative AI across marketing, finance, operations, human resources, and internal knowledge workflows using a wide range of business-focused AI tools.

You will explore marketing and content creation with Grok, Canva, and Microsoft Designer; improve finance and operations workflows using Perplexity, Microsoft Copilot, Notion AI, and ChatGPT; and support HR tasks with DeepSeek AI, Copy.ai, Canva, Gamma AI, Synthesia, and Claude. You will also learn how to work with company knowledge using NotebookLM, Gemini, ChatGPT, Fireflies.ai, and Notion AI. By the End of This Course, You Will Be Able To: - Apply Generative AI across marketing, finance, operations, HR, and knowledge workflows. - Create business content, reports, communications, and visual resources using AI tools. - Improve workplace productivity through AI-assisted research, automation, and decision support. - Ground AI responses using company documents, meetings, and organisational knowledge. - Use Generative AI responsibly while considering privacy, accuracy, and human oversight. - Identify suitable AI tools for different business functions and practical use cases. Designed for business professionals, managers, marketers, HR teams, operations professionals, and consultants, this course provides hands-on experience with leading Generative AI tools for real-world business applications. Take artificial intelligence out of the chat window and put it to work across your department.

Master the use of Generative AI to create impactful marketing content and strengthen customer engagement. Explore AI-powered content creation, customer persona development, and prompt design while gaining hands-on experience with tools such as Buffer AI, Canva AI, and Microsoft Designer. Apply these skills through practical demonstrations and real-world marketing scenarios.

What's included

11 videos3 readings2 assignments

11 videosTotal 70 minutes

Specialization Overview7 minutes
Course Introduction5 minutes
GenAI's Role in Enterprises5 minutes
The Business Role of GenAI in Marketing7 minutes
AI-Powered Content Creation for Business8 minutes
Customer Research & Persona Building6 minutes
Using Customer Personas Across the Customer Journey4 minutes
Creating Brand-Aligned Social Posts with Buffer AI8 minutes
From Content Idea to Social Media Publication with Buffer AI6 minutes
AI-Powered Visual Content with Canva AI7 minutes
Designing Visual Content with Microsoft Designer7 minutes

3 readingsTotal 30 minutes

Course Syllabus: Generative AI for Business Process Automation10 minutes
The Anatomy of an Effective AI Prompt for Marketing10 minutes
Case Study: Coca-Cola 'Create Real Magic'10 minutes

2 assignmentsTotal 21 minutes

Knowledge Check: GenAI for Marketing & Customer Engagement15 minutes
Strengthening AI Content Creation Skills6 minutes

Uncover how Generative AI enhances finance, operations, and workplace productivity through intelligent research, reporting, and workflow automation. Learn to use tools such as Perplexity AI, Microsoft Copilot, Notion AI, and Make while applying responsible AI practices to real business scenarios. Gain practical experience streamlining business processes, supporting decision-making, and improving operational efficiency.

What's included

13 videos3 readings2 assignments

13 videosTotal 81 minutes

Beyond Automation: How GenAI Is Reshaping Finance and Operations 7 minutes
Applying Generative AI Responsibly in Finance Operations8 minutes
Business Workflows Reimagined with GenAI7 minutes
Using Generative AI Effectively in Business Workflows6 minutes
Perplexity AI: Instant Research for Finance & Operations7 minutes
Researching GST Compliance and Verifying Insights with Perplexity AI3 minutes
From Reports to Insights: Microsoft Copilot for Business Users6 minutes
Applying Microsoft Copilot to Real Business Scenarios4 minutes
AI-Powered Financial Operations Using Notion AI6 minutes
Building Board-Ready Financial Reports from Monthly Data6 minutes
AI-Assisted Risk Assessment: From Fast Analysis to Responsible Review4 minutes
From AI Analysis to Responsible Business Decisions7 minutes
Automating AR/AP Email Communications with Make7 minutes

3 readingsTotal 30 minutes

Before You Prompt: A Quick Safety Checklist10 minutes
How Make Connects Apps to Automate Your Workflows10 minutes
Case Study: Brain & Company10 minutes

2 assignmentsTotal 21 minutes

Knowledge Check: GenAI for Operations, Finance & Productivity15 minutes
Reinforcing AI-Powered Business Workflows6 minutes

Transform HR processes and internal communications with Generative AI. Explore AI-powered solutions for recruitment, onboarding, employee communication, and content creation using tools such as Copy.ai, Gamma AI, Canva, Synthesia, and Claude. Gain practical experience while applying responsible AI practices to improve employee experiences and workplace collaboration.

What's included

8 videos2 readings2 assignments

8 videosTotal 57 minutes

Generative AI in Modern Human Resources6 minutes
Generative AI Applications Across the HR Lifecycle7 minutes
Building Candidate-Friendly Job Ads with Copy.ai8 minutes
Candidate Email Automation with Copy.ai Workflows8 minutes
From Hours to Minutes: AI-Powered Onboarding Content Creation7 minutes
Designing Visual Onboarding Materials with Gamma, Canva & Synthesia7 minutes
Crafting Employee Announcements with AI7 minutes
AI Ethics and Privacy in Modern HR Systems6 minutes

2 readingsTotal 20 minutes

AI for Modern HR Practices10 minutes
Case Study: Unilever's Hiring Pipeline10 minutes

2 assignmentsTotal 21 minutes

Knowledge Check: GenAI for HR & Internal Communications15 minutes
Enhancing HR Processes with Generative AI6 minutes

Unlock the value of company knowledge by grounding Generative AI in organisational documents, meetings, and internal resources. Gain hands-on experience with NotebookLM, Fireflies.ai, Notion AI, Gemini, and ChatGPT to build knowledge assistants, create business resources, and support informed decisions. Apply these skills through practical activities, a role-play exercise, and a real-world enterprise AI project.

What's included

12 videos3 readings2 assignments

12 videosTotal 64 minutes

Bridging the Enterprise AI Knowledge Gap7 minutes
Building an AI-Powered Company Knowledge Assistant with NotebookLM5 minutes
Working with Company Documents in NotebookLM5 minutes
Transforming Company Documents into AI-Powered Resources with NotebookLM5 minutes
Creating Business Resources with NotebookLM Studio5 minutes
Turning Meeting Conversations into Searchable Company Knowledge6 minutes
Searching and Analyzing Meeting Knowledge with Fireflies AI6 minutes
From Documents to Decisions: Notion AI in the Workplace7 minutes
Extending Workplace Knowlegde with Notion AI4 minutes
Using Gemini with Organizational Documents in Google Drive5 minutes
Extracting Insights from Organizational Documents with Gemini5 minutes
Course Summary3 minutes

3 readingsTotal 50 minutes

Is Your Organization Ready for AI?10 minutes
Case Study: Morgan Stanley AI Assistant10 minutes
Practice Project: Building an AI-Powered Enterprise Knowledge Assistant30 minutes

2 assignmentsTotal 36 minutes

End Course Knowledge Check: Generative AI for Business Process Automation30 minutes
Testing AI-Powered Knowledge Management Skills6 minutes

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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Edureka

221 Courses202,223 learners

Offered by

Edureka

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Frequently asked questions

This course teaches how to apply Generative AI across marketing, finance, operations, HR, and enterprise knowledge management using leading AI tools.

This course is designed for business professionals, managers, marketers, HR professionals, operations teams, consultants, and students.

A basic understanding of Generative AI concepts is recommended, but no advanced technical knowledge is required.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.