What is this course and why is it important?

It’s a beginner-friendly course that teaches how to use generative AI to enhance user research and design thinking.

What will I be able to do after completing this course?

You’ll be able to conduct AI-enhanced user research, synthesize data, and generate strategic design insights.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Generative AI in User Research and Design Thinking

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Generative AI in User Research and Design Thinking

This course is part of Mastering User Centric Design with Generative AI Specialization

Instructors: Rishabh Jain

2,183 already enrolled

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

15 reviews

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

15 reviews

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Master AI Tools for User Research
Synthesize and Interpret Research Data
Apply AI to Generate Strategic Insights

Skills you'll gain

Tools you'll learn

Generative AI

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments¹

AI Graded see disclaimer

Taught in English

91%

of learners achieved a positive career outcome

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Build your subject-matter expertise

This course is part of the Mastering User Centric Design with Generative AI Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Reimagine innovation with AI-driven design thinking. In today’s fast-paced digital landscape, creating products that resonate with users requires more than intuition—it demands data-driven creativity.

This beginner-friendly course explores how generative AI transforms human-centered design. Learn to integrate AI tools into your workflow to enhance user research, synthesize insights, and generate innovative solutions. From affinity mapping to strategic ideation, you’ll master techniques that combine empathy with machine intelligence. No programming skills required—just a curious mind and a passion for creating meaningful experiences. By the end of this course, you’ll confidently apply AI-powered design thinking to deliver user-centric products and services, while understanding the ethical implications of AI in creative processes.

Module details

Explore how AI enhances user research planning. Learn to identify opportunities where generative AI can streamline data collection and analysis.

What's included

8 videos8 readings1 peer review2 ungraded labs4 plugins

8 videosTotal 30 minutes

Course Introduction1 minute
Design Thinking: Overview 4 minutes
Introduction to using AI in User Research 3 minutes
Crafting Effective Prompts: Strategies 5 minutes
Crafting Effective Prompts: Demo5 minutes
Setting the Course: Pre-Discovery in Design Research 1 minute
Using Mind Mapping to Identify Gaps 5 minutes
Using AI tools for Mind Mapping - Demo6 minutes

8 readingsTotal 94 minutes

Course syllabus 2 minutes
Disclaimer2 minutes
Generative AI and the Future of Design Thinking10 minutes
Design Thinking Fundamentals15 minutes
User Research - The Importance & The Future10 minutes
Pre-Discovery in Design Research 15 minutes
Tips & Tricks for Effective Mind Mapping10 minutes
Hands-On Activity instructions (FigJam)30 minutes

1 peer reviewTotal 30 minutes

The B2B Buyer Journey30 minutes

2 ungraded labsTotal 120 minutes

Strategies for Creating Effective Prompts30 minutes
Prompting Frameworks90 minutes

4 pluginsTotal 51 minutes

Great Design Starts with Empathy | Jason Nam | TEDxYouth@ISPrague15 minutes
Doing User Research | A Day in the Life a Product Manager15 minutes
Mind Mapping Explained and Demonstrated in Five Minutes!6 minutes
How to Make a MIND MAP in PowerPoint15 minutes

Dive into primary research methods and discover how AI tools can support interviews, surveys, and observational studies.

What's included

9 videos4 readings4 assignments4 ungraded labs

9 videosTotal 32 minutes

Overview of Secondary Research2 minutes
AI Powered Document Analysis 4 minutes
Using AI in Competitive Analysis5 minutes
Welcome to Primary Research1 minute
Introduction to Primary Research 3 minutes
Collating Secondary Research Findings: A Step-by-Step Guide 3 minutes
Collating Secondary Research Findings - Demo 6 minutes
Preparing a Discussion Guide 4 minutes
Preparing a Discussion Guide - Demo6 minutes

4 readingsTotal 65 minutes

Secondary and Primary Research: The Cornerstones of Design Thinking15 minutes
Secondary Research - an Introduction10 minutes
Hands-on Activity - Document Analysis with GPTs 30 minutes
More about Primary Research10 minutes

4 assignmentsTotal 60 minutes

Self Reflection - A Prep for User Research10 minutes
Self Reflection into Primary Research10 minutes
Challenge - User Research20 minutes
Challenges - Steps to Primary Research20 minutes

4 ungraded labsTotal 195 minutes

Document Analysis with AI45 minutes
Competitor Analysis using AI90 minutes
Collating Secondary Research Findings30 minutes
Preparing a Discussion Guide30 minutes

Use AI to synthesize research data through affinity mapping and pattern recognition. Create user journeys and generate strategic insights using tools like ChatGPT.

What's included

7 videos8 readings2 assignments1 ungraded lab5 plugins

7 videosTotal 23 minutes

Synthesis - Navigating User Research Insights2 minutes
Data Collection for Synthesis - Demo2 minutes
Building Affinity Maps using AI - Demo2 minutes
Generating Insights1 minute
Create User Journeys with GPTs3 minutes
Creating User Journeys with GPT - Demo10 minutes
Wrapping Up2 minutes

8 readingsTotal 87 minutes

Synthesizing UX Research10 minutes
Hands-On Activity instructions (FigJam)30 minutes
How to set up a Customer Journey10 minutes
Data Science, Design Thinking, and User Research10 minutes
AI-Powered Tools for UX Research: Issues and Limitations10 minutes
Prompting Frameworks10 minutes
Congratulations5 minutes
Acknowledgments2 minutes

2 assignmentsTotal 30 minutes

Self Reflection - Synthesizing Research Data10 minutes
Challenge - Analyzing Research20 minutes

1 ungraded labTotal 30 minutes

Create User Journeys using Generative AI30 minutes

5 pluginsTotal 55 minutes

Affinity diagrams in 5 minutes5 minutes
Journey Mapping 10115 minutes
NextGen Talks Ep 11: Design Thinking in the age of AI15 minutes
Data Science + Design Thinking: Perfect Blend to Achieve The Best User Experience - Michael Radwin15 minutes
How Generative AI Will Change Consulting5 minutes