Growing and Transforming Your Business is a practical, intermediate-level business growth strategy course for entrepreneurs, founders, and managers who want to scale a business with clarity and confidence. Led by Dr. Priyanka Anand, a senior executive with over 21 years of experience in organizational growth and business transformation, this 4-hour course connects strategy, finance, leadership, and innovation into one actionable system. You will learn how to spot and validate the right growth opportunities using frameworks like the Ansoff Matrix, jobs-to-be-done, and TAM/SAM/SOM market sizing. You will also build a fundable business case, compare funding options from bank debt and venture capital to revenue-based financing and crowdfunding, and apply financial planning for growth using ROI, NPV, payback period, and cash flow forecasting. Real case studies from SaaS, ecommerce, B2B services, and remote-first businesses show you how to avoid the cash flow traps and scaling mistakes that sink otherwise profitable companies.

Growing & Transforming your Business
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Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Select the right growth strategy using structured opportunity assessment and validation frameworks.
Build a fundable growth business case with financial modelling, scenario planning, and responsible scaling principles.
Design a transformation plan using change management models, communication strategies, and stakeholder engagement.
Develop an innovation and future-readiness strategy by evaluating emerging technologies and building organizational adaptability.
Details to know

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Recently updated!
November 2026
Assessments
4 assignments
Taught in English
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There are 4 modules in this course
Instructors

Offered by
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University of Virginia

Coursera

Pearson

John Wiley & Sons
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