Northwestern University

The Importance of Listening

This course is part of Social Media Marketing Specialization

Taught in English

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Randy Hlavac

Instructor: Randy Hlavac

56,699 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.7

(1,617 reviews)

|

96%

7 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(1,617 reviews)

|

96%

7 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Social Media Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 4 modules in this course

In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights.

What's included

8 videos5 readings1 quiz

In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems.

What's included

10 videos3 readings1 quiz

In this module, you will learn how data is transformed into actionable insights for your social marketing programs.

What's included

8 videos2 readings1 quiz1 peer review

In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening.

What's included

6 videos1 reading1 quiz

Instructor

Instructor ratings
4.7 (93 ratings)
Randy Hlavac
Northwestern University
13 Courses261,380 learners

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Recommended if you're interested in Marketing

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4.7

1,617 reviews

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RR
5

Reviewed on Feb 16, 2017

AS
5

Reviewed on Feb 3, 2020

SJ
5

Reviewed on Apr 1, 2016

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