Coursera Instructor Network
Introduction to Events Management
Coursera Instructor Network

Introduction to Events Management

Taught in English


Gain insight into a topic and learn the fundamentals

Marta Sotto-Mayor

Instructor: Marta Sotto-Mayor

Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Analyze the key components and phases of event management, from initial planning to post-event evaluation.

  • Design and implement effective event marketing strategies to attract attendees and sponsors.

  • Apply logistics management principles to ensure smooth event operations.

  • Evaluate different venues based on event requirements, budget and audience.

Details to know

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June 2024


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There is 1 module in this course

In the dynamic field of events management, understanding how to create memorable, impactful, and seamless experiences for attendees is crucial. This course introduces the fundamentals of event management, including planning, coordination, venue selection, marketing, logistics, and design. Emphasizing a hands-on approach, it equips learners with the skills necessary to execute successful events.

What's included

12 videos4 readings1 assignment2 discussion prompts


Instructor ratings
4.8 (5 ratings)
Marta Sotto-Mayor
6 Courses3,629 learners

Offered by

Recommended if you're interested in Business Essentials

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