Leveraging AI for Enhanced Content Creation

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Instructors: Jordan Wilson

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Review the foundational concepts of Generative AI and its transformative impact on content creation.
Ideate and brainstorm using Google Bard, and draft compelling advertisement scripts with ChatGPT.
Visualize and create content using Bing Chat,Midjourney, and Runway.
Integrate and enhance content with voiceovers using Eleven Labs.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Taught in English

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There is 1 module in this course

This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs.

This learning opportunity offers a hands-on experience through ideating, creating, and finalizing a mock advertising campaign using the combined strengths of these AI tools. Content creators, marketing professionals, business strategists, and anyone interested in leveraging the combined power of leading Generative AI tools for innovative content solutions. Basic understanding of AI concepts and a passion for innovative content creation techniques. By the end of the course, Learners will be aware of, and leverage the capabilities of leading Generative AI tools, as demonstrated in creating a holistic advertising campaign, showcasing the seamless integration and enhanced capabilities of these tools in content creation.

This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as: ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs.

What's included

19 videos7 readings1 assignment1 ungraded lab

19 videosTotal 160 minutes

Welcome To The Course: Getting Started8 minutes
The Rise of LLMs & Their Transformative Role in Modern Content Creation6 minutes
Introduction to the Main Example: Crafting an Advertising Campaign3 minutes
Overview of Generative AI & Microsoft 365 Copilot6 minutes
The Power of AI in Scripting & Narrative Development with ChatGPT9 minutes
Crafting Visual Prompts with Bing Chat for Image Creation12 minutes
Refining & Reshaping the Narrative using AI Tools12 minutes
The Future of Visual Content Creation with AI4 minutes
Generating Images with Midjourney & Bing Chat Prompts (Part 1)14 minutes
Generating Images with Midjourney & Bing Chat Prompts (Part 2)11 minutes
Introduction to Runway: Transforming Images into Dynamic Videos (Part 1)12 minutes
Introduction to Runway: Transforming Images into Dynamic Videos (Part 2)9 minutes
The Changing Landscape of Voiceovers with AI5 minutes
Crafting a Voiceover Script & Generating Voiceovers using Eleven Labs6 minutes
Integrating Voiceovers & Video Created using Runway (Part 1)13 minutes
Integrating Voiceovers & Video Created using Runway (Part 2)11 minutes
Assembly & Integration of Content6 minutes
Reflecting on the Power & Challenges of Integrated Generative AI Tools6 minutes
Navigating Ethical Implications & Challenges of AI in Content Creation7 minutes

7 readingsTotal 32 minutes

Welcome to the Course: Our Roadmap For Success5 minutes
[Optional] The GPT Generative AI Lab Playground2 minutes
What is Generative AI, McKinsey & Co.5 minutes
ChatGPT vs Bing Chat: Which AI Chatbot Should You Use?5 minutes
Make AI Trailers & Videos: Combine Midjourney Art & Runway AI5 minutes
Revolutionizing Voiceovers with AI: Uncover the Power of ElevenLabs5 minutes
AI & Power: Ethical Challenges of Automation, Centralization, & Scale5 minutes

1 assignmentTotal 24 minutes

Final Assessment24 minutes

1 ungraded labTotal 60 minutes

[Optional] Access Your GPT GenAI Playground60 minutes

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Instructors

Jordan Wilson

Coursera

1 Course19,456 learners

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