Universidad de Palermo

Marketing Digital para Ecommerce: De la Estrategia al Plan

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Universidad de Palermo

Marketing Digital para Ecommerce: De la Estrategia al Plan

Martín Ramos Monso

Instructor: Martín Ramos Monso

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Analizarla situación de un proyecto de ecommerce o emprendimiento para definir sus objetivos de marketing y su público objetivo.

  • Diseñar una estrategia de marketing digital adaptada al tipo de negocio.

  • Construir un plan de marketing digital completo y listo para poner en marcha.

Details to know

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Recently updated!

August 2026

Assessments

14 assignments

Taught in Spanish

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There are 3 modules in this course

En este módulo, vamos a realizar una introducción general al marketing digital, qué es y para qué sirve, cuál es la situación de nuestro proyecto, cuáles son nuestros objetivos y quiénes son nuestros clientes. Esto nos permitirá conocer más de nuestro proyecto para luego poder enfocarlo en la estrategia adecuada.

What's included

5 videos6 readings5 assignments1 discussion prompt

En este módulo, conoceremos las principales estrategias de marketing digital utilizadas en el mundo que podremos aplicar a nuestros proyectos.

What's included

3 videos4 readings4 assignments

Este módulo se centrará en la definición de nuestras estrategias y en la elaboración del plan de marketing digital.

What's included

3 videos5 readings5 assignments

Instructor

Martín Ramos Monso
Universidad de Palermo
1 Course18,416 learners

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