Quien egresa de este curso: conoce los fundamentos del marketing digital y su aplicación en redes sociales. Identifica las principales plataformas sociales y sus audiencias. Diseña perfiles y contenido básico para fortalecer la presencia digital de una marca o proyecto. Aplica estrategias iniciales de alcance, interacción y fidelización. Evalúa resultados mediante métricas esenciales y plantea mejoras en sus campañas.
What's included
2 videos1 reading1 assignment1 discussion prompt
Show info about module content
2 videos•Total 7 minutes
Del boca a boca al algoritmo. Evolución del marketing •3 minutes
La ruta del marketing digital en redes sociales•4 minutes
1 reading•Total 10 minutes
Lectura recomendada•10 minutes
1 assignment•Total 30 minutes
Cuestionario Semana 1•30 minutes
1 discussion prompt•Total 10 minutes
Presencia en redes sociales: ¿Impulso o riesgo para tu marca?•10 minutes
Construye tu marca
Module 2•1 hour to complete
Module details
What's included
1 video1 reading1 assignment1 discussion prompt
Show info about module content
1 video•Total 4 minutes
Construye tu marca: estrategias para destacar en lo digital•4 minutes
1 reading•Total 10 minutes
Lectura recomendada•10 minutes
1 assignment•Total 30 minutes
Cuestionario Semana 2•30 minutes
1 discussion prompt•Total 10 minutes
Los cimientos de tu marca•10 minutes
Conquista las redes
Module 3•1 hour to complete
Module details
What's included
7 videos1 reading1 assignment1 discussion prompt
Show info about module content
7 videos•Total 19 minutes
Redes profesionales•2 minutes
X y LinkedIn: dos redes con propósitos distintos•3 minutes
Conecta con emociones en Facebook e Instagram•4 minutes
Instagram: la red visual que inspira e impacta•3 minutes
Tiktok, el reto de conectar en 1 minuto•2 minutes
Estrategia y creatividad en Tik Tok•3 minutes
El poder de las redes sociales•2 minutes
1 reading•Total 10 minutes
Lecturas recomendadas•10 minutes
1 assignment•Total 30 minutes
Cuestionario Semana 3•30 minutes
1 discussion prompt•Total 10 minutes
Una red, una estrategia•10 minutes
Del concepto a la pantalla
Module 4•1 hour to complete
Module details
What's included
2 videos1 reading1 assignment1 discussion prompt
Show info about module content
2 videos•Total 4 minutes
Cómo crear contenido que conecte — Canva•2 minutes
Cómo crear contenido que conecte — Filmora•2 minutes
1 reading•Total 10 minutes
Lectura recomendada•10 minutes
1 assignment•Total 30 minutes
Cuestionario semana 4•30 minutes
1 discussion prompt•Total 10 minutes
Inspiración visual en el mundo digital•10 minutes
Conecta y conquista
Module 5•1 hour to complete
Module details
What's included
1 video1 assignment1 discussion prompt
Show info about module content
1 video•Total 4 minutes
Las claves para hacer contenido exitoso e interactivo•4 minutes
1 assignment•Total 30 minutes
Cuestionario Semana 5•30 minutes
1 discussion prompt•Total 10 minutes
Marcas que conectan•10 minutes
Mide y mejora
Module 6•1 hour to complete
Module details
What's included
1 video1 reading1 assignment
Show info about module content
1 video•Total 3 minutes
Mide y mejora•3 minutes
1 reading•Total 10 minutes
Lecturas recomendadas•10 minutes
1 assignment•Total 60 minutes
Interpreta tus métricas y mejora tu contenido•60 minutes
La Universidad Nacional Autónoma de México fue fundada el 21 de septiembre de 1551 con el nombre de la Real y Pontificia Universidad de México. Es la más grande e importante universidad de México e Iberoamérica. Tiene como propósito primordial estar al servicio del país y de la humanidad, formar profesionistas útiles a la sociedad, organizar y realizar investigaciones, principalmente acerca de las condiciones y problemas nacionales, y extender con la mayor amplitud posible, los beneficios de la cultura.
OK
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.