EIT Digital
Innovation & Entrepreneurship - From Basics to Open Innovation
EIT Digital

Innovation & Entrepreneurship - From Basics to Open Innovation

Martin Vendel
Frans Nauta
Mark Coopersmith

Instructors: Martin Vendel

18,117 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.6

(325 reviews)

Intermediate level
Some related experience required
Flexible schedule
Approx. 15 hours
Learn at your own pace
92%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.6

(325 reviews)

Intermediate level
Some related experience required
Flexible schedule
Approx. 15 hours
Learn at your own pace
92%
Most learners liked this course

Details to know

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Assessments

7 assignments

Taught in English

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This course is part of the Value Creation Through Innovation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 10 modules in this course

In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation.

What's included

1 video

In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.

What's included

5 videos1 assignment

In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.

What's included

3 videos

How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.

What's included

3 videos1 assignment1 peer review

Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.

What's included

6 videos1 assignment3 peer reviews

When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.

What's included

4 videos1 assignment2 peer reviews

Open Innovation, a term coined by Professor Hank Chesbrough, is a frequently used but little understood term. In this module, the history of open innovation and its mechanics in comparison to traditional ‘closed’ innovation is explained.

What's included

6 videos1 assignment1 peer review

When comparing open and closed innovation we also need to take the general development into account. Businesses and organizations today work under quite different conditions compared to 25 years ago. You will in this module learn what these changes are and how open innovation matches the changing needs.

What's included

3 videos1 peer review

Implementing open Innovation demands more than a shift in culture and may be a major challenge for any organization. You will in this module learn from cases and gain an understanding of the benefits of open innovation and work with a framework for its application.

What's included

4 videos1 assignment1 peer review

We have now come to the final small module, in essence comprising the exam. Well done and good luck with the exam.

What's included

1 video1 assignment

Instructors

Instructor ratings
4.7 (78 ratings)
Martin Vendel
EIT Digital
4 Courses41,854 learners
Frans Nauta
EIT Digital
2 Courses27,419 learners
Mark Coopersmith
EIT Digital
2 Courses27,419 learners

Offered by

EIT Digital

Recommended if you're interested in Entrepreneurship

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4.6

325 reviews

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