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Optimize SEO: Keywords & Schema

This course is part of Advanced Marketing Optimization & Strategy Specialization

Instructor: Hurix Digital

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Data-driven keyword analysis examines impressions, click-through rates, and engagement to find high-impact optimization opportunities.
Technical SEO using metadata and structured data boosts search rankings and rich snippet visibility when applied strategically.
Effective SEO links analytical insights to actionable technical implementations aligned with algorithms and user intent.
Sustainable organic growth requires continuous monitoring and iterative improvements to content strategy and technical SEO.

Skills you'll gain

Tools you'll learn

Content Management Systems

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Advanced Marketing Optimization & Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform your website's search visibility with data-driven SEO optimization strategies that deliver measurable results. This Short Course was created to help digital marketing professionals accomplish strategic keyword analysis and technical SEO implementation that drives organic traffic growth.

By completing this course, you'll be able to extract actionable insights from search analytics, identify underperforming content with high-impact potential, and implement technical optimizations including metadata refinement and structured data schemas that search engines reward with improved rankings and rich snippets. By the end of this course, you will be able to: • Analyze keyword performance metrics across search analytics tools to pinpoint content optimization opportunities • Apply technical SEO improvements through strategic metadata updates and structured data implementation This course is unique because it bridges the gap between data analysis and technical implementation, providing a systematic approach to SEO optimization that combines analytical insights with hands-on technical skills for immediate workplace application. To be successful in this course, you should have a background in basic digital marketing concepts and familiarity with website content management.

Module details

Learners will master systematic keyword performance analysis by examining metrics across multiple analytics platforms to uncover high-impact content optimization opportunities.

What's included

3 videos1 reading2 assignments

3 videosTotal 15 minutes

Why Keyword Data Analysis Drives Marketing Success3 minutes
Understanding Keyword Performance Metrics and Analysis Framework6 minutes
Step-by-Step Keyword Performance Analysis Workflow6 minutes

1 readingTotal 7 minutes

Advanced Analytics Integration for Keyword Performance Insights7 minutes

2 assignmentsTotal 18 minutes

Comprehensive Keyword Performance Analysis and Optimization Strategy15 minutes
Keyword Performance Analysis Knowledge Check3 minutes

Learners will master technical SEO implementation by applying metadata optimization strategies and implementing structured data schemas that drive measurable improvements in search rankings and rich snippet appearances.