About this Course
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Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 12 hours to complete

Suggested: 1-2 hours/week...

English

Subtitles: English, Chinese (Simplified)
Learners taking this Course are
  • Paralegals
  • Lawyers
  • Project Managers
  • Teachers

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 12 hours to complete

Suggested: 1-2 hours/week...

English

Subtitles: English, Chinese (Simplified)

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Introduction to Trademark

8 videos (Total 54 min), 3 readings, 1 quiz
8 videos
1.1 Course & Introduction to Trademark Overview3m
1.2 Why is trademark important to business?7m
1.3 How important are trademarks to society?9m
1.4 What can be protected by trademark?6m
1.5 Trademark Registration & Jurisdiction8m
1.6 Trademark Rights & Litigation9m
1.7 Introduction to Trademark Summary6m
3 readings
Course outline10m
Assignments and grading10m
Why 'Brand' is important to Apple?10m
1 practice exercise
Introduction to Trademark Quiz16m
Week
2
2 hours to complete

Trademark Global Issues and Challenges

9 videos (Total 72 min), 1 reading, 1 quiz
9 videos
2.2 Trademark Usage & Priority8m
2.3 Local vs Global Registration6m
2.4 USA vs China Trademark Registration Lawsuits9m
2.5 Risks of Losing Trademark Rights8m
2.6 Cyberspace Trademark Issues8m
2.7 Grey-Market Goods9m
2.8 UK Passing Off Law9m
2.9 Trademark Global Issues & Challenges Summary7m
1 reading
The Founder: A fast-food story10m
1 practice exercise
Trademark Global Issues & Challenges Quiz16m
Week
3
2 hours to complete

Trademark Infringement and defenses

9 videos (Total 71 min), 2 readings, 1 quiz
9 videos
3.2 Trademark Infringement9m
3.3 Trademark Infringement Defenses7m
3.4 Trademark Violation Tests9m
3.5 Ferrari vs Roberts Case8m
3.6 Crocodile Wars Case6m
3.7 New Balance China lawsuits9m
3.8 Trademark lawsuit as a weapon9m
3.9 Trademark Infringement & Defenses Summary6m
2 readings
Parody in Copyright course10m
Comparison of the two tests10m
1 practice exercise
Trademark Infringement & Defenses Quiz16m
Week
4
3 hours to complete

Peer-graded Assignment

3 videos (Total 27 min), 2 readings, 2 quizzes
3 videos
Peer-graded assignment summary10m
Protecting Business Innovations via Trademark Summary8m
2 readings
Please rate this course! :)10m
Enroll in other Protecting Business Innovations course series10m
1 practice exercise
Post Course Feedback38m
4.8
11 ReviewsChevron Right

Top reviews from Protecting Business Innovations via Trademark

By VSDec 7th 2018

Very crivery crisp, easy to understand and informative

Instructor

Avatar

Theodore Henry King CLARK

Associate Professor
Information Systems, Business Statistics and Operations Management Department

About The Hong Kong University of Science and Technology

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.