About this Course

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Beginner Level
Approx. 9 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English

Offered by

Placeholder

The Hong Kong University of Science and Technology

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Introduction to Trademark

2 hours to complete
8 videos (Total 54 min), 3 readings, 1 quiz
8 videos
1.1 Course & Introduction to Trademark Overview3m
1.2 Why is trademark important to business?7m
1.3 How important are trademarks to society?9m
1.4 What can be protected by trademark?6m
1.5 Trademark Registration & Jurisdiction8m
1.6 Trademark Rights & Litigation9m
1.7 Introduction to Trademark Summary6m
3 readings
Course outline10m
Assignments and grading10m
Why 'Brand' is important to Apple?10m
1 practice exercise
Introduction to Trademark Quiz30m
Week
2

Week 2

2 hours to complete

Trademark Global Issues and Challenges

2 hours to complete
9 videos (Total 72 min), 1 reading, 1 quiz
9 videos
2.2 Trademark Usage & Priority8m
2.3 Local vs Global Registration6m
2.4 USA vs China Trademark Registration Lawsuits9m
2.5 Risks of Losing Trademark Rights8m
2.6 Cyberspace Trademark Issues8m
2.7 Grey-Market Goods9m
2.8 UK Passing Off Law9m
2.9 Trademark Global Issues & Challenges Summary7m
1 reading
The Founder: A fast-food story10m
1 practice exercise
Trademark Global Issues & Challenges Quiz30m
Week
3

Week 3

2 hours to complete

Trademark Infringement and defenses

2 hours to complete
9 videos (Total 71 min), 2 readings, 1 quiz
9 videos
3.2 Trademark Infringement9m
3.3 Trademark Infringement Defenses7m
3.4 Trademark Violation Tests9m
3.5 Ferrari vs Roberts Case8m
3.6 Crocodile Wars Case6m
3.7 New Balance China lawsuits9m
3.8 Trademark lawsuit as a weapon9m
3.9 Trademark Infringement & Defenses Summary6m
2 readings
Parody in Copyright course10m
Comparison of the two tests10m
1 practice exercise
Trademark Infringement & Defenses Quiz30m
Week
4

Week 4

3 hours to complete

Peer-graded Assignment

3 hours to complete
3 videos (Total 27 min), 2 readings, 2 quizzes
3 videos
Peer-graded assignment summary10m
Protecting Business Innovations via Trademark Summary8m
2 readings
Please rate this course! :)10m
Enroll in other Protecting Business Innovations course series10m
1 practice exercise
Post Course Feedback30m

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