About this Course

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Beginner Level
Approx. 10 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 10 hours to complete
English

Offered by

Placeholder

The Hong Kong University of Science and Technology

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Introduction to Trademark

2 hours to complete
8 videos (Total 54 min), 3 readings, 1 quiz
8 videos
1.1 Course & Introduction to Trademark Overview3m
1.2 Why is trademark important to business?7m
1.3 How important are trademarks to society?9m
1.4 What can be protected by trademark?6m
1.5 Trademark Registration & Jurisdiction8m
1.6 Trademark Rights & Litigation9m
1.7 Introduction to Trademark Summary6m
3 readings
Course outline10m
Assignments and grading10m
Why 'Brand' is important to Apple?10m
1 practice exercise
Introduction to Trademark Quiz30m
Week
2

Week 2

2 hours to complete

Trademark Global Issues and Challenges

2 hours to complete
9 videos (Total 72 min), 1 reading, 1 quiz
9 videos
2.2 Trademark Usage & Priority8m
2.3 Local vs Global Registration6m
2.4 USA vs China Trademark Registration Lawsuits9m
2.5 Risks of Losing Trademark Rights8m
2.6 Cyberspace Trademark Issues8m
2.7 Grey-Market Goods9m
2.8 UK Passing Off Law9m
2.9 Trademark Global Issues & Challenges Summary7m
1 reading
The Founder: A fast-food story10m
1 practice exercise
Trademark Global Issues & Challenges Quiz30m
Week
3

Week 3

2 hours to complete

Trademark Infringement and defenses

2 hours to complete
9 videos (Total 71 min), 2 readings, 1 quiz
9 videos
3.2 Trademark Infringement9m
3.3 Trademark Infringement Defenses7m
3.4 Trademark Violation Tests9m
3.5 Ferrari vs Roberts Case8m
3.6 Crocodile Wars Case6m
3.7 New Balance China lawsuits9m
3.8 Trademark lawsuit as a weapon9m
3.9 Trademark Infringement & Defenses Summary6m
2 readings
Parody in Copyright course10m
Comparison of the two tests10m
1 practice exercise
Trademark Infringement & Defenses Quiz30m
Week
4

Week 4

3 hours to complete

Peer-graded Assignment

3 hours to complete
3 videos (Total 27 min), 2 readings, 2 quizzes
3 videos
Peer-graded assignment summary10m
Protecting Business Innovations via Trademark Summary8m
2 readings
Please rate this course! :)10m
Enroll in other Protecting Business Innovations course series10m
1 practice exercise
Post Course Feedback30m

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