The Hong Kong University of Science and Technology
Protecting Business Innovations via Trademark
The Hong Kong University of Science and Technology

Protecting Business Innovations via Trademark

This course is part of Protecting Business Innovation Specialization

Taught in English

Some content may not be translated

7,177 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(160 reviews)

Beginner level
No prior experience required
9 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(160 reviews)

Beginner level
No prior experience required
9 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Protecting Business Innovation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 4 modules in this course

Welcome to this course on Protecting Business Innovations via Trademark! How do companies protect their intellectual property, creative innovations and protect their brands from being copied? Over the next three weeks you will gain insight on how companies protect their brands & trademark through trademark law, registration, lawsuit and acquisition. As you go through the materials, you may have your own trademark related questions or scenarios that pop-up, feel free to post them in the discussion forum. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of trademark law and why local brands sometimes can beat international well–known brands with the same trademarks.

What's included

8 videos3 readings1 quiz3 discussion prompts

In this week we will look at lawsuits of iPhone and iPad trademark violations in China. Remember trademark law is local, but businesses now are facing a big challenge in e-commerce because local brands can no longer be local if they have online shops. Trademark violation becomes an international issue and creates challenges one must strategically overcome.

What's included

9 videos1 reading1 quiz

In this week we mainly focus on trademark infringement and lawsuits which can last for more than 25 years, how judges will use trademark violations tests to evaluate infringement, and how big companies use strategy in brand acquisition to eliminate competition.

What's included

9 videos2 readings1 quiz1 discussion prompt

This is the final week of the course, let's put it all together through this peer review assignment to showcase how much you have learned!

What's included

3 videos2 readings1 quiz1 peer review

Instructor

Instructor ratings
4.8 (43 ratings)
 Theodore Henry King CLARK
The Hong Kong University of Science and Technology
10 Courses70,214 learners

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4.8

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BR
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Reviewed on Nov 29, 2020

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Reviewed on Jun 4, 2021

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