When will I receive my Course Certificate?

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Recognizing Opportunity

Recognizing Opportunity

This course is part of Entrepreneurship and New Venture Creation Specialization

Instructor: Pearson

Included with Learn more

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Analyze the key characteristics that differentiate a business idea from a viable market opportunity.
Evaluate how environmental factors and personal traits influence the discovery of new business opportunities.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Entrepreneurship and New Venture Creation Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Learn the critical skill of recognizing entrepreneurial opportunities and generating innovative business ideas. This course teaches you how to stay alert to shifting trends, solve unintended problems, and apply proven techniques to stimulate your creativity and ideation process. By the end of this course, you will be equipped with a systematic approach to consistently identify and capitalize on promising new ventures.

In this course, we shift our focus to the critical task of recognizing opportunities and generating innovative ideas. You'll learn to spot opportunities in unexpected places, drawing inspiration from historical examples and contemporary trends. Discover how iconic products like Corn Flakes originated from solving unintended problems. You'll learn how to stay alert to opportunities that may arise unexpectedly and the importance of a creative mindset in identifying potential ventures. Techniques for stimulating creativity and generating ideas will be explored in detail, equipping you with the tools to identify and capitalize on entrepreneurial opportunities.

What's included

1 video2 assignments3 app items4 plugins

1 videoTotal 3 minutes

Recognizing Opportunities & Generating Success3 minutes

2 assignmentsTotal 60 minutes

Graded Quiz30 minutes
Practice Quiz30 minutes

3 app itemsTotal 45 minutes

Reading: Opportunities and Ideas pp. 43-4815 minutes
Reading: Identifying Opportunities pp. 49-5920 minutes
Reading: Characteristics of the Entrepreneur pp. 59-6310 minutes

4 pluginsTotal 20 minutes

Interactive: Entrepreneurship Vocabulary on Opportunity5 minutes
Interactive: Environmental Trends5 minutes
Interactive: Generating Creative Ideas5 minutes
Interactive: Opportunity Recognition5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Pearson

80 Courses73 learners

Offered by

Pearson

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.