Social Media Content and Strategy

This course is part of multiple programs.

Instructor: Adobe

51,031 already enrolled

Included with

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

394 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

394 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

What you'll learn

Create engaging social media content for a target audience that boosts interaction and results through platform-specific visuals and messaging.
Implement social media design best practices to build a consistent social media presence across platforms
Develop strategies that leverage current trends and proven tactics, enhancing your social media content creation and maximizing your reach.
Use analytics and audience insights to fine-tune your social media content strategy.

Skills you'll gain

Tools you'll learn

Adobe Express

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This Social Media Content Strategy course is built for aspiring and professional content creators who want to elevate their social media presence. In this course, you will learn how to create social media content that not only captures attention but compels your audience to act.

This course focuses on social media content creation, giving you hands-on experience with Adobe Express and Adobe AI tools to develop scroll-stopping visuals, impactful messaging, and smart scheduling strategies. Explore social media design best practices, including layout fundamentals, brand consistency, and creative workflows that make your content stand out. Whether you’re a solo influencer or managing social media for a brand, you’ll gain the skills to plan, produce, and publish high-quality content across platforms. Each module dives into real-world content creation techniques, including how to optimize your work with AI-powered insights and templates. By the end of the course, you’ll be equipped to build a dynamic, engaging content strategy and become a confident leader in social media content creation.

This module will teach you the basics of social media marketing and audience engagement. You’ll explore how to create authentic content and understand your target audience to enhance your brand’s presence.

What's included

12 videos9 readings3 assignments1 plugin

12 videosTotal 47 minutes

Introduction3 minutes
Harnessing the power of social media3 minutes
Communicating your brand2 minutes
Content authenticity4 minutes
Accelerate your side hustle3 minutes
Corporate roles in social media4 minutes
Understanding visual brand identity5 minutes
Mood boards in Adobe Express4 minutes
Knowing your audience7 minutes
Learning from your audience4 minutes
The rise of small communities and social media3 minutes
Engaging your audience3 minutes

9 readingsTotal 95 minutes

Course outline15 minutes
Prepare for success with Adobe Express10 minutes
Create a Brand: Your Course-Long Campaign Challenge10 minutes
AI and the evolution of social media content creation10 minutes
Create authentic content10 minutes
Introduction to Content Credentials10 minutes
Key takeaways10 minutes
Learning Paths and Certifications10 minutes
Join the Adobe Community10 minutes

3 assignmentsTotal 110 minutes

Get started with Adobe Express30 minutes
Create your own moodboard30 minutes
Quiz: Market to a target audience50 minutes

1 pluginTotal 1 minute

Let's get started1 minute

This module will teach you how to leverage social media analytics to inform your content strategy and effectively schedule posts. You’ll gain skills in planning a content calendar, using the Content Scheduler in Adobe Express, and optimizing your posts for maximum engagement across various platforms.

What's included

5 videos5 readings3 assignments

5 videosTotal 18 minutes

Using social media analytics5 minutes
Planning a content strategy and content calendar5 minutes
Posting across platforms4 minutes
Resize content across platforms3 minutes
What to post and when3 minutes

5 readingsTotal 50 minutes

Adapt your social strategy with metrics10 minutes
Using social media trends to your advantage10 minutes
Additional readings10 minutes
Content Scheduler in Adobe Express10 minutes
Key takeaways10 minutes

3 assignmentsTotal 110 minutes

Practice resizing and translating content30 minutes
Practice using content scheduler30 minutes
Quiz: Posting across platforms50 minutes

This module will teach you to create engaging and effective social media content by leveraging text, images, and videos.

What's included

9 videos4 readings5 assignments

9 videosTotal 35 minutes

Write compelling social copy4 minutes
Leveraging text in your content3 minutes
Understanding the algorithm4 minutes
Using captivating images3 minutes
Building promotional posts5 minutes
Producing videos for social media4 minutes
Tips for producing short-form content3 minutes
Branding your videos4 minutes
Tips for a successful social video4 minutes

4 readingsTotal 40 minutes

How to write better social media captions10 minutes
Ideas for your next image post10 minutes
How imagery can convey your brand’s mission10 minutes
Key takeaways10 minutes

5 assignmentsTotal 170 minutes

Practice generating captions for social media using AI30 minutes
Practice adding media to templates30 minutes
Practice creating an Instagram story30 minutes
Practice creating a TikTok or Reel30 minutes
Quiz: Content optimization50 minutes

In this module, you will learn to navigate and excel in the dynamic world of social media by understanding and applying best practices.

What's included

5 videos9 readings2 assignments

5 videosTotal 18 minutes

AI in social media strategy3 minutes
What is Adobe Firefly6 minutes
Leveraging best practices3 minutes
Using social media in reality 4 minutes
Conclusion2 minutes

9 readingsTotal 90 minutes

Streamlining social media with AI10 minutes
Learn the lingo10 minutes
Deeper dive on copyright and licensing 10 minutes
Customer service in social media10 minutes
Key Takeaways10 minutes
Wrapping up on AI and Adobe Express10 minutes
Get inspired to complete your final project10 minutes
Turn your final project into a creative portfolio with Behance10 minutes
You did it — now share the love10 minutes

2 assignmentsTotal 110 minutes

Final project60 minutes
Quiz: Social media best practices50 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

(115 ratings)

Adobe

44 Courses332,053 learners

Offered by

Adobe

Explore more from Entrepreneurship

Status: Free Trial
Adobe
Social and Multimedia Content Creation
Specialization
Status: Free Trial
Digital Marketing Institute
Social Media and Social Content Strategy
Course
Status: Preview
University of California, Davis
AI-Powered Content Creation for Social Media Success
Course
Status: Free Trial
SkillUp
Social Media Marketing
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

5 stars
81.77%
4 stars
13.67%
3 stars
2.53%
2 stars
0.75%
1 star
1.26%

Showing 3 of 394

Reviewed on Nov 2, 2024

This course was decent and had good practice opportunities for creating and scheduling content on Social Media.

Reviewed on Apr 2, 2025

I learn a lot in Social Media Content and Strategy in this Course.

Reviewed on Jan 22, 2026

Engaging course that gives a comprehensive overview of social media content creation with useful insights and easy-to-follow practical tuition to take you from beginner to accomplished user.

View more reviews

Unlock access to 10,000+ courses with a subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 4,700 global companies that choose Coursera for Business

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.