Adobe

Social Media Content and Strategy

Adobe

Instructor: Adobe

2,014 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.8

(21 reviews)

Beginner level

Recommended experience

14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.8

(21 reviews)

Beginner level

Recommended experience

14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create and share engaging social media content that speaks directly to your target audience, driving increased engagement and interaction.

  • Maintain a consistent and cohesive social media presence across various platforms, ensuring that your brand voice is always on point.

  • Develop effective strategies to leverage the latest social media trends and best practices, boosting your content’s visibility and reach.

  • Analyze social media metrics to refine and improve your content strategy, making data-driven decisions that enhance your overall performance.

Details to know

Shareable certificate

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Recently updated!

October 2024

Assessments

5 assignments

Taught in English

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This course is part of the Adobe Content Creator Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Adobe
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There are 4 modules in this course

This module will teach you the basics of social media marketing and audience engagement. You’ll explore how to create authentic content and understand your target audience to enhance your brand’s presence.

What's included

10 videos5 readings1 assignment1 discussion prompt

This module will teach you how to leverage social media analytics to inform your content strategy and effectively schedule posts. You’ll gain skills in planning a content calendar, using the Content Scheduler in Adobe Express, and optimizing your posts for maximum engagement across various platforms.

What's included

4 videos6 readings1 assignment2 ungraded labs

This module will teach you to create engaging and effective social media content by leveraging text, images, and videos.

What's included

9 videos4 readings1 assignment4 ungraded labs

In this module, you will learn to navigate and excel in the dynamic world of social media by understanding and applying best practices.

What's included

3 videos6 readings2 assignments1 discussion prompt1 ungraded lab

Instructor

Adobe
Adobe
8 Courses8,886 learners

Offered by

Adobe

Recommended if you're interested in Entrepreneurship

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Learner reviews

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4.8

21 reviews

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AM
5

Reviewed on Nov 2, 2024

MB
5

Reviewed on Nov 30, 2024

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