Meta

Statistics Foundations

This course is part of multiple programs.

Brandi Robinson

Instructor: Brandi Robinson

25,579 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.7

(251 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 21 hours
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(251 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 21 hours
Learn at your own pace
97%
Most learners liked this course

What you'll learn

  • The basic principles of descriptive and inferential statistics

  • Use statistical analyses to make data-driven decisions

  • How to formulate and test hypotheses and take action based on the outcome

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

20 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 5 modules in this course

This week you’ll get an overview of the Statistics for Marketing course and you will learn the basics of Descriptive Statistics and when to use them. You will also be introduced to Bayesian statistics. You will also get an overview of your capstone project and at the end of the week you will complete part one.

What's included

20 videos7 readings4 assignments

This week you will be introduced to inferential statistics and how to define samples and populations for marketing. You’ll also be introduced to the concept of variables. At the end of the week you will complete part two of your capstone project.

What's included

14 videos4 readings5 assignments

In week three, you’ll dig into how to formulate and test appropriate hypotheses for your business goals. You’ll wrap up the week with part three of your capstone project.

What's included

16 videos5 readings4 assignments

This week you’ll be introduced to various model families and how to create them using Tableau. You’ll also learn how to interpret the results of these models. You’ll complete the fourth and final part of your capstone project.

What's included

19 videos5 readings6 assignments

This week you will combine and apply all the information you have learned throughout the course and finalize your capstone project. You’ll finish out the course by hearing from a marketing analyst about how they apply the principles you learned in this course in the real-world.

What's included

6 videos1 assignment1 discussion prompt

Instructor

Instructor ratings
4.9 (59 ratings)
Brandi Robinson
2 Courses25,883 learners

Offered by

Meta

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 251

4.7

251 reviews

  • 5 stars

    81.74%

  • 4 stars

    11.90%

  • 3 stars

    4.36%

  • 2 stars

    0.39%

  • 1 star

    1.58%

SE
4

Reviewed on Aug 14, 2022

JA
5

Reviewed on Oct 4, 2023

AE
5

Reviewed on May 7, 2024

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions