Fundação Instituto de Administração

Strategic Marketing

Lucas Lobo

Instructor: Lucas Lobo

Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
27 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
27 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

5 assignments

Taught in English

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There are 5 modules in this course

In the first week, you'll be looking at marketing from a strategic standpoint, understand why it's important to use it effectively, and how to look at the ethics behind it.

What's included

7 videos4 readings2 assignments2 discussion prompts

In the second week, you'll take a deep dive into B2C markets and clients, and how to use strategic marketing to develop strong value propositions for them.

What's included

3 videos2 readings1 assignment2 discussion prompts

In the third week, you'll take a deep dive into B2B markets and clients, and how to use strategic marketing to develop strong value propositions for them.

What's included

3 videos2 readings1 assignment2 discussion prompts

In the fourth week, you'll look at advanced topics in strategic marketing: globalization, culture, and customer centricity. These are excellent outlooks you need to have as you design your strategies, and they are great tools to have in your toolkit.

What's included

5 videos4 readings2 discussion prompts

In the final week, you will be spending a lot of time developing your final project and putting all of your knowledge into practice.

What's included

1 video2 readings1 assignment

Instructor

Lucas Lobo
Fundação Instituto de Administração
2 Courses50 learners

Offered by

Recommended if you're interested in Marketing

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