National Taiwan University
行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)
National Taiwan University

行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

Taught in Chinese (Traditional)

10,016 already enrolled

Course

Gain insight into a topic and learn the fundamentals

謝明慧

Instructor: 謝明慧

4.8

(116 reviews)

Beginner level
No prior experience required
18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

3 quizzes

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There are 8 modules in this course

第一講分為上下兩部分,上半部分主要介紹行銷的基本概念與原理。下半部分討論行銷驅動及驅動市場,另外,行銷典範在過去幾十年來的移轉,以及當前互聯網興起的變動環境下,改變消費市場的五種力量。

What's included

6 videos2 readings1 quiz1 discussion prompt

第一講分為上下兩部分,上半部分主要介紹行銷的基本概念與原理。下半部分討論行銷驅動及驅動市場,另外,行銷典範在過去幾十年來的移轉,以及當前互聯網興起的變動環境下,改變消費市場的五種力量。

What's included

7 videos1 peer review1 discussion prompt

第二講主要介紹行銷策略中,如何進行市場區隔、目標市場選擇以及市場定位。上部分主要涵蓋市場區隔,也將會介紹平手點與差異點的概念。在下部分中,將會討論市場定位,新力量對行銷策略的影響等主題。

What's included

7 videos

第二講主要介紹行銷策略中,如何進行市場區隔、目標市場選擇以及市場定位。上部分主要涵蓋市場區隔,也將會介紹平手點與差一點的概念。在下部分中,將會討論市場定位,新力量對行銷策略的影響等主題。

What's included

6 videos1 peer review1 discussion prompt

在本講中,將會介紹與品牌有關的概念,以及當前的消費世界是如何影響品牌的。本講上部分包括如何進行“品牌化”、品牌的元素、品牌如何承載意義等概念。下部分將介紹品牌價值的計算、品牌的典範移轉,以及變動世界對品牌的影響因素。

What's included

8 videos1 quiz1 discussion prompt

在本講中,將會介紹與品牌有關的概念,以及當前的消費世界是如何影響品牌的。本講上部分包括如何進行“品牌化”、品牌的元素、品牌如何承載意義等概念。下部分將介紹品牌價值的計算、品牌的典範移轉,以及變動世界對品牌的影響因素。

What's included

7 videos1 peer review1 discussion prompt

本課程的最後一講討論顧客關係管理的有關內容以及變動世界是如何使得當前的顧客關係管理變得複雜。其中上部分介紹有關顧客資產、顧客保留與獲取、以及如何提高顧客滿意度。下部分介紹資料庫行銷的挑戰、粉絲經濟與顧客價值創造、未來的顧客面貌以及變動世界的力量如何影響顧客關係管理的實施。

What's included

5 videos1 quiz

本課程的最後一講討論顧客關係管理的有關內容以及變動世界是如何使得當前的顧客關係管理變得複雜。其中上部分介紹有關顧客資產、顧客保留與獲取、以及如何提高顧客滿意度。下部分介紹資料庫行銷的挑戰、粉絲經濟與顧客價值創造、未來的顧客面貌以及變動世界的力量如何影響顧客關係管理的實施。

What's included

5 videos1 peer review1 discussion prompt

Instructor

Instructor ratings
5.0 (12 ratings)
謝明慧
National Taiwan University
1 Course10,016 learners

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4.8

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5

Reviewed on Mar 1, 2017

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