課程將協助學員熟悉行銷及顧客關係管理的基本概念,並透過介紹行銷策略 (STP) ,了解品牌管理的應用及實務。
Offered By
行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)
National Taiwan UniversityAbout this Course
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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 18 hours to complete
Chinese (Traditional)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 18 hours to complete
Chinese (Traditional)
Offered by
Syllabus - What you will learn from this course
1 hour to complete
行銷本質及典範轉移 (上)
1 hour to complete
6 videos (Total 61 min), 2 readings, 1 quiz
3 hours to complete
行銷本質及典範轉移 (下)
3 hours to complete
7 videos (Total 64 min)
1 hour to complete
行銷策略 (上)
1 hour to complete
7 videos (Total 69 min)
3 hours to complete
行銷策略 (下)
3 hours to complete
6 videos (Total 67 min)
Reviews
- 5 stars81.57%
- 4 stars15.78%
- 3 stars1.75%
- 1 star0.87%
TOP REVIEWS FROM 行銷典範轉移: 變動中的消費世界 (MARKETING IN A CHANGING WORLD)
by PPMar 1, 2017
經由活潑的課程解說發現到行銷的趣味性,以及各式演化及過程的理解,期待教授再多增加一些類似的課程!~:)
by WWOct 27, 2022
I learned marketing strategy,customs' favorite and new business model and trend and fashion aspects.It's broaden my vision and useful in my works. Thank you!
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