About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 23 hours to complete

Suggested: 3 hours/week...

Chinese (Traditional)

Subtitles: Chinese (Traditional)

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 23 hours to complete

Suggested: 3 hours/week...

Chinese (Traditional)

Subtitles: Chinese (Traditional)

Learners taking this Course are

  • Sales Associates

Syllabus - What you will learn from this course

Week
1
2 hours to complete

行銷本質及典範轉移 (上)

6 videos (Total 61 min), 3 readings, 1 quiz
6 videos
課程簡介、課程大綱(1-1-1)7m
行銷的意義(1-1-2)15m
企業的價值傳達(1-1-3)11m
行銷的核心概念 (1-2-1)5m
企業經營導向 (1-2-2)19m
3 readings
NTU MOOC 課程問題詢問與回報機制1m
邀請您花 4 mins 寫下你對這堂課的看法(Pre-Survey)10m
【製作團隊】10m
1 practice exercise
練習題6m
Week
2
3 hours to complete

行銷本質及典範轉移 (下)

7 videos (Total 64 min), 1 quiz
7 videos
市場驅動及驅動市場 II (1-3-2)10m
市場驅動及驅動市場 III (1-3-3)7m
典範移轉 (1-4-1)8m
價值的演化 (1-4-2)6m
改變消費現象的五股力量 I (1-5-1)10m
改變消費現象的五股力量 II (1-5-2)8m
Week
3
1 hour to complete

行銷策略 (上)

7 videos (Total 69 min)
7 videos
市場區隔變數 II (2-1-2)12m
市場區隔變數 II(2-1-3)10m
市場變數評估(2-1-4)6m
選擇目標市場 (2-1-5)11m
市場定位(2-2-1)10m
平手點與差異點 (2-2-2)12m
Week
4
3 hours to complete

行銷策略 (下)

6 videos (Total 67 min), 1 quiz
6 videos
品牌定位圖 (2-2-4)13m
影響 STP 的力量-創造新市場(2-3-1)11m
影響 STP的力量-新市場的挑戰(2-3-2)12m
影響 STP的力量-遇見未來移動產業(2-4-1)7m
影響 STP的力量-忽略重要的洞察(2-4-2)14m
4.8
17 ReviewsChevron Right

50%

got a tangible career benefit from this course

67%

got a pay increase or promotion

Top reviews from 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

By PPMar 2nd 2017

經由活潑的課程解說發現到行銷的趣味性,以及各式演化及過程的理解,期待教授再多增加一些類似的課程!~:)

Instructor

Avatar

謝明慧

教授兼臺灣大學 EMBA 執行長 (Professor and EMBA Executive Director)
管理學院國際企業學系 (Department of International Business)

About National Taiwan University

We firmly believe that open access to learning is a powerful socioeconomic equalizer. NTU is especially delighted to join other world-class universities on Coursera and to offer quality university courses to the Chinese-speaking population. We hope to transform the rich rewards of learning from a limited commodity to an experience available to all. More courses information, the official Facebook Page: https://www.facebook.com/ntumooc2017/...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.