About this Course

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Learner Career Outcomes

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got a tangible career benefit from this course

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got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
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Beginner Level
Approx. 18 hours to complete
Chinese (Traditional)

Learner Career Outcomes

50%

got a tangible career benefit from this course

50%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 18 hours to complete
Chinese (Traditional)

Offered by

Placeholder

National Taiwan University

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

行銷本質及典範轉移 (上)

1 hour to complete
6 videos (Total 61 min), 2 readings, 1 quiz
6 videos
課程簡介、課程大綱(1-1-1)7m
行銷的意義(1-1-2)15m
企業的價值傳達(1-1-3)11m
行銷的核心概念 (1-2-1)5m
企業經營導向 (1-2-2)19m
2 readings
NTU MOOC 課程問題詢問與回報機制1m
【製作團隊】1m
1 practice exercise
練習題15m
Week
2

Week 2

3 hours to complete

行銷本質及典範轉移 (下)

3 hours to complete
7 videos (Total 64 min)
7 videos
市場驅動及驅動市場 II (1-3-2)10m
市場驅動及驅動市場 III (1-3-3)7m
典範移轉 (1-4-1)8m
價值的演化 (1-4-2)6m
改變消費現象的五股力量 I (1-5-1)10m
改變消費現象的五股力量 II (1-5-2)8m
Week
3

Week 3

1 hour to complete

行銷策略 (上)

1 hour to complete
7 videos (Total 69 min)
7 videos
市場區隔變數 II (2-1-2)12m
市場區隔變數 II(2-1-3)10m
市場變數評估(2-1-4)6m
選擇目標市場 (2-1-5)11m
市場定位(2-2-1)10m
平手點與差異點 (2-2-2)12m
Week
4

Week 4

3 hours to complete

行銷策略 (下)

3 hours to complete
6 videos (Total 67 min)
6 videos
品牌定位圖 (2-2-4)13m
影響 STP 的力量-創造新市場(2-3-1)11m
影響 STP的力量-新市場的挑戰(2-3-2)12m
影響 STP的力量-遇見未來移動產業(2-4-1)7m
影響 STP的力量-忽略重要的洞察(2-4-2)14m

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TOP REVIEWS FROM 行銷典範轉移: 變動中的消費世界 (MARKETING IN A CHANGING WORLD)

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