Designing solutions for enterprise and business customers always comes with unique challenges. This book shows you how to transform the ChatGPT experience into user experience that fits your customers' needs.

UX for Enterprise ChatGPT Solutions

What you'll learn
Apply design thinking to align ChatGPT with user needs and expectations
Enhance chatbots and recommendation engines through user research
Evaluate and monitor ChatGPT's quality and usability from a customer perspective
Skills you'll gain
- Agile Methodology
- Retrieval-Augmented Generation
- Responsible AI
- AI Product Strategy
- User Research
- User Interface and User Experience (UI/UX) Design
- Prompt Patterns
- User Interface (UI)
- User Story
- LLM Application
- Design Research
- User Feedback
- UI/UX Strategy
- Agile Product Development
- User Experience Design
- User Experience
- Fine-tuning
- UI/UX Research
Tools you'll learn
Details to know

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13 assignments
September 2026
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There are 12 modules in this course
This module delves into the role of UX design in enhancing interactions with ChatGPT and other conversational AI systems. It covers the historical context of conversational AI, the balance between art and science in design, and strategies for integrating UI elements with LLMs. Learners will gain insights into building effective and user-centered AI experiences.
What's included
1 video7 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
7 readings•Total 45 minutes
- Introduction•5 minutes
- Traversing the History of Conversational AI•10 minutes
- The Importance of UX Design for ChatGPT•4 minutes
- Understanding the Science and Art of UX Design•7 minutes
- The Art of Design•6 minutes
- Hybrid UIs•5 minutes
- Setting Up a Customized Model•8 minutes
1 assignment•Total 16 minutes
- Designing Effective Interactions with AI Systems•16 minutes
This module equips learners with the knowledge and techniques to conduct effective user research, focusing on designing interviews, analyzing conversational data, and interpreting survey responses to improve AI applications like ChatGPT. It covers how to gather, organize, and derive meaningful insights from user interactions.
What's included
1 video11 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
11 readings•Total 82 minutes
- Introduction•11 minutes
- Surveys for Conversational AI•13 minutes
- Case Study on an Effective Survey•8 minutes
- Designing Insightful Interviews•6 minutes
- Develop a Structured Interview Program•6 minutes
- Data Analysis•9 minutes
- Tagging a Log File Should Focus on Each Interaction•6 minutes
- Category Qualified Success Response Voice and Tone•6 minutes
- Category Failure Response Content•4 minutes
- Trying Conversational Analysis•8 minutes
- Generate Enhancements and Bugs from Groups of Issues•5 minutes
1 assignment•Total 16 minutes
- User Research Fundamentals•16 minutes
This module explores how to identify and prioritize use cases for ChatGPT by aligning them with user goals, evaluating their value, and understanding limitations. Learners will gain practical insights into applying generative AI effectively in real-world scenarios and contrasting it with traditional methods.
What's included
1 video9 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
9 readings•Total 50 minutes
- Introduction•4 minutes
- Establishing a Baseline with ChatGPT•3 minutes
- Example Use Case for a ChatGPT Instance Patching Software•8 minutes
- Prioritizing Use Cases Based on Usage and Value Human Resource Example•4 minutes
- Creating a User Story from a Use Case•7 minutes
- Aligning LLMs with User Goals•7 minutes
- Examples of Generative AI Outside of Chat•6 minutes
- Long-term Memory•6 minutes
- Programming and Debugging•5 minutes
1 assignment•Total 16 minutes
- Evaluating AI Model Suitability and Use Cases•16 minutes
This module teaches learners how to prioritize backlog items using the WSJF and user needs scoring (UNS) methods. It covers techniques for consistent scoring, understanding frequency, and applying these approaches to real-world development scenarios. Learners will gain practical skills in aligning development efforts with customer value and cost efficiency.
What's included
1 video8 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
8 readings•Total 59 minutes
- Introduction•6 minutes
- User Needs Scoring•6 minutes
- How to Score Consistently•4 minutes
- Frequency How Often Is It Used•8 minutes
- Examples of Scoring•13 minutes
- Putting a Backlog into Order•6 minutes
- Creating More Complex Scoring Methods•7 minutes
- Real-world Hiccups with Scoring•9 minutes
1 assignment•Total 16 minutes
- Prioritizing Value in Software Development•16 minutes
This module covers the essential principles of designing inclusive and user-friendly digital experiences, focusing on chat interfaces, accessibility, internationalization, and responsive design. Learners will gain insights into how to prioritize user needs, structure interactive elements, and ensure global usability across different platforms and languages.
What's included
1 video14 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
14 readings•Total 100 minutes
- Introduction•6 minutes
- Enabling Components for a Chat Experience•13 minutes
- Chat Window Size and Location•6 minutes
- Forms•6 minutes
- Charts•7 minutes
- Buttons, Menus, and Choice Lists•6 minutes
- Link Color•10 minutes
- Designing a Recommender and Behind-the-Scenes Experiences•5 minutes
- Overarching Considerations•6 minutes
- Translating Knowledge•5 minutes
- Accounting for I18n When Designing•5 minutes
- Length of Labels and Strings•5 minutes
- Plurals•6 minutes
- Addressing a Customer and Vocative Case•14 minutes
1 assignment•Total 16 minutes
- Designing Inclusive and Effective User Interfaces•16 minutes
This module explores the process of gathering, preparing, and integrating enterprise data into large language models using RAG techniques. Learners will gain practical insights into data quality, cleaning, annotation, and security considerations, while also examining real-world case studies and ethical implications.
What's included
1 video14 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
14 readings•Total 89 minutes
- Gathering Data Content is King•4 minutes
- Incorporating Enterprise Data Using RAG•9 minutes
- Building a Demo with Enterprise Data•5 minutes
- Quality Issues•6 minutes
- Data Annotation•7 minutes
- Spreadsheet Cleanup (Excel, Google Sheets)•8 minutes
- Spreadsheet Cleanup Case Study•13 minutes
- Other Considerations for Creating a Quality Data Pipeline•5 minutes
- Privacy, Security, and Data Residency•4 minutes
- Bias and Ethical Concerns•6 minutes
- Resources for RAG•8 minutes
- Service Requests and Other Threaded Sources•5 minutes
- Integrations and Actions•4 minutes
- Community Resources•5 minutes
1 assignment•Total 16 minutes
- Data Management in AI and LLM Applications•16 minutes
This module covers the fundamentals of prompt engineering, including strategies for crafting effective prompts in enterprise settings, techniques for improving model responses, and methods for evaluating and refining prompt effectiveness. Learners will gain practical skills in designing instructions, using frameworks like RACE and CO-STAR, and leveraging examples to enhance model performance.
What's included
1 video11 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
11 readings•Total 54 minutes
- Introduction•5 minutes
- Designing Instructions•4 minutes
- Basic Strategies•5 minutes
- Quick Tricks to Always Keep in Mind•6 minutes
- Prompt Engineering Techniques•5 minutes
- Time to Think•6 minutes
- Few-shot Prompting•4 minutes
- Andrew Ng's Agentic Approach•6 minutes
- Multi-agent Collaboration•4 minutes
- Strategy Adjusting ChatGPT Parameters•5 minutes
- Third-party Prompt Frameworks•4 minutes
1 assignment•Total 16 minutes
- Mastering Effective Prompt Design•16 minutes
This module covers the process of fine-tuning models to improve performance when prompt engineering is no longer sufficient. Learners will explore how to create, test, and apply fine-tuned models for structured outputs and tool integration. The module also includes a case study on data cleansing and model optimization.
What's included
1 video6 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
6 readings•Total 48 minutes
- Introduction•5 minutes
- Creating Fine-Tuned Models•9 minutes
- Using the Fine-Tuned Model•7 minutes
- Fine-tuning for Structuring Output•10 minutes
- Fine-tuning for Function and Tool Calling•7 minutes
- Wove Case Study Continued•10 minutes
1 assignment•Total 16 minutes
- Mastering Model Adaptation•16 minutes
This module explores conversational guidelines and heuristics to improve user experience in chat-based interfaces. It covers how to design effective communication strategies, handle errors, and create consistent tone and style. Learners will gain practical skills in evaluating and refining conversational systems.
What's included
1 video18 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
18 readings•Total 102 minutes
- Introduction•5 minutes
- Adapting Heuristic Analysis for Conversational UIs•7 minutes
- Visibility of System Status•5 minutes
- Analysis•7 minutes
- Redo as Undo•6 minutes
- Analysis•6 minutes
- Recognition Rather Than Recall•7 minutes
- Flexibility and Efficiency of Use•6 minutes
- Analysis•6 minutes
- Building Conversational Guidelines•6 minutes
- Some Specific Style and Tone Guidelines with Examples•6 minutes
- Be conversational - don't regurgitate system descriptions•5 minutes
- Use the Right Terms•6 minutes
- Try Not to Be Cute It Can Backfire•4 minutes
- Give Them News They Can Use•5 minutes
- Setting a Persona for the Assistant's Style and Tone•4 minutes
- Case Study•4 minutes
- Handling Errors Repair and Disfluencies•7 minutes
1 assignment•Total 16 minutes
- Principles of Effective User Interaction•16 minutes
This module provides an in-depth look at evaluating and monitoring AI systems, focusing on key metrics like Faithfulness, Context Recall, and User Experience (UX) scores. Learners will gain an understanding of how to systematically assess AI performance and implement reliable testing strategies.
What's included
1 video11 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
11 readings•Total 61 minutes
- Introduction•5 minutes
- Evaluation Metrics•4 minutes
- Answer Relevancy for Generation•5 minutes
- Context Recall for Retriever•6 minutes
- Other Metrics•6 minutes
- Factual and Faithful Hallucinations•4 minutes
- Systematic Testing Processes•9 minutes
- Testing Matrix Approach•4 minutes
- Building the Matrix•5 minutes
- The Wide Range of LLM Evaluation Metrics•5 minutes
- Net Promoter Score (NPS)•8 minutes
1 assignment•Total 16 minutes
- Evaluating Language Model Performance•16 minutes
This module explores the integration of design thinking into AI development and the creation of efficient content improvement life cycles. It covers key aspects such as team dynamics, Agile methodologies, and the importance of user research and data analysis in AI systems. Learners will gain practical insights into managing AI development processes effectively.
What's included
1 video5 readings1 assignment
1 video•Total 1 minute
- Overview•1 minute
5 readings•Total 39 minutes
- Introduction•6 minutes
- Find a Sponsor•6 minutes
- Team Composition and Location Matters•8 minutes
- Designing a Content Improvement Life Cycle•6 minutes
- Analysis Tuesday and Wednesday's Workup•13 minutes
1 assignment•Total 16 minutes
- Process and Efficiency in Software Development•16 minutes
This module guides learners through the process of applying AI principles to real-world challenges, emphasizing the importance of data understanding, critical thinking, and customer-centric AI solutions. It covers how to design accountability systems and tailor AI tools to user needs, ensuring effective and responsible AI implementation.
What's included
1 video3 readings2 assignments
1 video•Total 1 minute
- Overview•1 minute
3 readings•Total 17 minutes
- Introduction•6 minutes
- Know the Data•4 minutes
- Building Processes That Fit the Solution•7 minutes
2 assignments•Total 64 minutes
- The UX for Enterprise ChatGPT Solutions Final Assessment•48 minutes
- Responsible AI and Effective Solution Design•16 minutes
Instructor

Offered by
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Felipe M.

Jennifer J.

Larry W.

