The best way to avoid building something nobody wants is to start with somebody in mind. In the design world, we talk about that "somebody" through a ‘persona’. Personas and problem scenarios (aka 'jobs-to-be-done') focus development on driving toward a valuable outcome for your user vs. just generating output. In this module, you’ll learn to focus your work by developing personas, problem scenarios, and alternatives using best practices from design thinking.

Now we’re going to transition from drafting personas and hypothesizing user needs to testing those assumptions and translating what you’ve learned into agile user stories. We’ll step through how you create an interview guide to ask your users the right questions and then we’ll dive into agile user stories. User stories are a standard feature of agile and serve as a day-to-day focal point for driving to value.

The agile user story is your day-to-day focal point for making sure you’re building something valuable for your user. It’s how you discuss that within your team and how you anchor your subsequent testing. In this module, you’ll learn how to facilitate the creation and use of stories within your team.