Blockchain Opportunity Analysis

Blockchain Opportunity Analysis

This course is part of Blockchain Revolution Specialization

Instructors: Don Tapscott

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5 modules

Gain insight into a topic and learn the fundamentals.

213 reviews

Intermediate level

Some related experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

213 reviews

Intermediate level

Some related experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Identify new ideas or opportunities for blockchain within your chosen industry
Explain how you will position your idea, including how your idea will create new value for your customers
Identify the business model decisions that would need to be made in order to assess the feasibility of your idea
Describe what would need to change in your organization's current way of operating in order to bring your idea to fruition

Skills you'll gain

Details to know

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Assessments

1 assignment¹

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Taught in English

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Build your subject-matter expertise

This course is part of the Blockchain Revolution Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

In this fourth and final course of the specialization, you will synthesize your learning into a project deliverable called a Blockchain Opportunity Analysis. The goals of this course are twofold: One, it’s for you to identify a specific need or problem in your chosen industry that can potentially be solved using blockchain technology. Two, it’s for you to investigate possible solutions to this problem, including how these solutions might be executed. You will accomplish different project milestones each week, and will be introduced to several tools that entrepreneurs use to organize their findings. Throughout this process, you will hear from real-world practitioners who have hands-on experience in the blockchain ecosystem. Additionally, by participating in this course you will gain access to our Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. As an outcome of this course, you’ll walk away with a consolidated, peer-reviewed Blockchain Opportunity Analysis, which you can use to pitch your idea to your organization or even to potential investors.

Almost every industry can expect to experience a major business model disruption as blockchain technologies take hold. In this module, you will explore current applications of blockchain in various industries, and will choose one industry on which to focus your final course project. You will research examples of applications or use-cases of blockchain technology within your chosen industry, and will contribute to our Blockchain Case Commons, which will serve as a shared, continuously-evolving resource for all course participants. As well, you will perform some preliminary market research in order to identify a specific market segment within your chosen industry that shows promise for blockchain technologies.

What's included

6 videos5 readings1 assignment1 peer review1 discussion prompt2 plugins

6 videos Total 25 minutes

Course Introduction 7 minutes
Instructor Introduction 8 minutes
Blockchain Transformations for Every Industry 2 minutes
Practitioner Perspective: Rob Carter, Executive VP and CIO, FedEx 2 minutes
How to Use the Blockchain Case Commons 5 minutes
Practitioner Perspective: Mihai Alisie, Co-founder of Ethereum, CEO at AKASHA 2 minutes

5 readings Total 110 minutes

Industry Transformations 10 minutes
Introduction to the Blockchain Case Commons 10 minutes
Exploratory Market Research 30 minutes
Conducting Preliminary Market Research 30 minutes
How to Perform a Competitive Analysis 30 minutes

1 assignment Total 5 minutes

Reflection: Exploratory Market Research 5 minutes

1 peer review Total 60 minutes

Industry Analysis 60 minutes

1 discussion prompt Total 10 minutes

Introduction 10 minutes

2 plugins Total 30 minutes

Blockchain Case Commons 15 minutes
Blockchain Case Commons 15 minutes

When identifying opportunities for blockchain technology within your chosen market, it is important to understand the kinds of problems that it can and cannot solve—at least in its current state. In this module, you will learn to distinguish between problems that are and are not well-suited to blockchain-based solutions. After considering various opportunities for blockchain technology within your chosen market segment, you will learn how to use a decision matrix to select the most promising idea to pursue for your final project. By the end of this week, you will clarify the purpose and objectives of your project, you will identify your target customers/audience, and you will prepare a statement of need and statement of benefit for your proposal.

What's included

9 videos6 readings1 peer review1 discussion prompt1 plugin

9 videos Total 22 minutes

Module Overview: Problems that Blockchain Can and Cannot Solve 8 minutes
Rob Carter, Executive VP and CIO, FedEx 2 minutes
Oleg Fomenko, Co-founder of Sweatcoin 2 minutes
Ana Trbovich, Co-founder and COO at Grid Singularity 1 minute
Yaniv Neu-Ner, Founder at Counter 2 minutes
Will Harborne, Director of Operations at Ethfinex 2 minutes
Siddharth Singhal, APAC Business Development & Strategic Relations at R3 2 minutes
Practitioner Perspective - Hariton Korizis, Co-founder & Chief Architect at ResonanceX 1 minute
How to Use a Decision Matrix 5 minutes

6 readings Total 95 minutes

Problems That Blockchain Can and Cannot Solve 20 minutes
How To Write a Good Problem Statement 10 minutes
Blockchain Opportunity Brainstorm 30 minutes
Problem Solving With Blockchain 15 minutes
Decision Matrix 10 minutes
Statement of Benefit 10 minutes

1 peer review Total 60 minutes

Opportunity Identification 60 minutes

1 discussion prompt Total 10 minutes

Problems in Your Market Segment 10 minutes

1 plugin Total 15 minutes

Blockchain Case Commons 15 minutes

In the last module, you identified a promising idea or opportunity for blockchain within your chosen market segment. This week, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers, and how your idea will affect the positioning for your organization.

What's included

2 videos2 readings1 peer review1 plugin

An idea may seem great on paper, however actually executing this idea will require careful consideration of various business-model decisions, including those related to funding, risk, talent, timing, corporate boundaries, and partners/allies. In this module, you will begin to think about what would be required to transform your opportunity from an idea to reality.

What's included

2 videos2 readings1 peer review

So far in this course you have performed an industry analysis, selected a specific market segment, assessed your competition, and identified a promising opportunity for blockchain within your chosen market. As well, you have described how you will position your idea, and have given consideration to the business model decisions that need to be made in order to transform your idea into reality. In this final module, you will consolidate all of the work you have produced thus far into a final, peer-reviewed project deliverable, which you can use to pitch your idea to your organization and/or potential investors.