In today’s data-driven world, businesses have unparalleled access to customer information, enabling them to develop strategies that foster loyalty, enhance retention, and boost profitability. This course examines how firms leverage customer data to establish lifetime connections, maximize customer equity, and optimize their marketing investments. Through a deep dive into customer lifetime value (CLV), customer equity, and customer relationship concepts, you will gain insights into the metrics and models that drive effective decision-making.
Customer Value, Acquisition, and Retention
Customer Value, Acquisition, and Retention
This course is part of Advanced Digital Marketing Specialization
Instructor: Pallassana K Kannan
Access provided by Albertsons
3,074 already enrolled
Gain insight into a topic and learn the fundamentals.
20 reviews
Beginner level
No prior experience required
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you'll gain
- Customer Insights
- Customer Data Management
- Predictive Modeling
- Marketing Effectiveness
- Marketing Strategies
- Brand Loyalty
- Equities
- Customer Retention
- Loyalty Programs
- Marketing Analytics
- Return On Investment
- Customer Acquisition Management
- Customer Analysis
- Customer Relationship Management
- Marketing Budgets
- Data-Driven Marketing
- Customer Relationship Building
- Growth Strategies
Details to know
Shareable certificate
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Assessments
17 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Advanced Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
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Showing 3 of 20
AL
Reviewed on Apr 5, 2026
I liked the transition from product to customer centric organization and marketing.
BC
Reviewed on Jun 13, 2026
This topic helps us to know how businesses attract customers, keep them satisfied, and maximize long-term profitability.
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